ATOWAK Sends Its Transformed Imagination Series to Mars

ATOWAK has introduced Mars Age, the latest release in its Transformed Imagination series. Built around Mars as humanity’s first frontier beyond Earth, the watch takes the brand’s interest in distinctive displays and pushes it into a more planetary direction. Mars, Earth, and the Moon all factor into the design, giving the watch a dial inspired by the concepts of motion, orbit, and the idea of time beyond Earth’s atmosphere.

The Mars Age uses ATOWAK’s proprietary Orbital Time Display System, with the central module moving across the dial like a small planetary system. The Mars disc serves as the hour display, with 12 hour markers around its outer ring and a fixed triangle on the dial pointing to the current hour. As the module moves, the Mars disc both revolves and rotates on its own axis, keeping the hour scale aligned.

Minutes are shown across a 180-degree scale using what ATOWAK calls a “spacecraft relay” system. A rocket-shaped hand and a double-ended hand work in sequence, alternating every hour to indicate the minutes. The full central module completes one revolution every 120 minutes, while an M-shaped component at the center acts as the running seconds hand.

The planetary details are further carried into the construction of the display. The Mars hour disc is an 8mm titanium component made through high-precision laser melting and shaped to reference Valles Marineris, the largest canyon system in the Solar System, stretching over 2,500 miles across the Martian equator. Positioned nearby, the AK Earth completes an oriented revolution every 120 minutes, while the Moon is represented by a 3mm hand-polished black jade sphere. Super-LumiNova is used across the Mars disc, minute hands, and seconds hand.

Mars Age comes in three versions, each tied to a different case and color treatment. Origin Grey and Traverse White are the regular editions, released through phased limited drops with no fixed long-term production number. Phantom Violet is the special edition, limited to 102 numbered pieces worldwide, a number drawn from the Martian Sol (the equivalent of a day), which lasts roughly 24 hours, 39 minutes, and 35 seconds, or about 102.7% of an Earth day. Phantom Violet also receives a structural upgrade beneath the dial, replacing the standard brass plates in the central module with Grade 5 titanium.

The case measures 40mm by 47.2mm, with Origin Grey and Phantom Violet using carbon fiber cases, while Traverse White uses glass fiber. Because of the resin flow and fiber direction during production, each case carries its own texture. Grade 5 titanium inserts are set into the sides of the case, and the Grade 5 titanium caseback uses a relief design inspired by Martian canyons, with a 9mm sapphire window offering a view of the movement.

The series runs on an AK-08BA movement, ATOWAK’s self-developed modular movement based on the Sellita SW200, offering a 38-hour power reserve, and an in-house module driving the orbital time display. 

The ATOWAK Mars Age is available now via the watchmaker’s website. Origin Grey and Traverse White are priced at $3,380, while the Phantom Violet Special Edition is priced at $3,980 and, as noted, is limited to just 102 individually numbered pieces.