47ZERO is a relatively new French brand, born from creativity and resilience. Cormac Hanley, an Irishman who moved to France with his family in 2007, had a successful career in advertising and photography. However, misfortune struck when he suffered a stroke at the age of 47. He had to relearn everything, from speaking to walking, but his creativity remained unchanged. During his long convalescence, he discovered watchmaking, a creative outlet compatible with his new abilities.
Still young and with three teenagers in tow, he and his wife founded their watch brand in 2023. It was a new beginning, starting from ZERO. This new adventure served as a reminder of the importance of cherishing simple dinners with friends or moments with family, as these become invaluable. “LIFE>TIME” is their slogan, embodying the idea that it is up to us to decide whether to count down the years or continue chasing our dreams. The birth of 47ZERO is the result of a celebration of perseverance and creativity in the face of adversity.