The Beaubleu Figura is a Tasteful Study of Shapes and Light

For a brand whose calling card is a recognizable design language and aesthetic, launching a new product line is no small feat. Carrying a winning formula over to a new slate is far from a guarantee, but it’s what French-based Beaubleu is hoping to pull off with its new product line. Enter the Figura, a watch that squares the circles and establishes a clean slate for experimentation with colors and shapes. There’s a lot to get into here, but one thing’s for sure: the Figura is a bold timepiece that is sure to capture a lot of hearts.

Up to this point, Beaubleu watches have featured traditional round cases, which have echoed and complemented the brand’s famous circular hands. Now, those same hands are juxtaposed to the Figura’s angular case. The Figura’s 8-sided 316L stainless steel case measures 30mm wide, 39mm long, and 8.6mm thin. The vertical brushing on the case sides contrasts with the polished top edges of each layer and results in a multi-faceted and interesting design. You can have your Figura in a variety of ways, including in both traditional steel and gold-plated steel options, and with white, black, silver, or blue dials.

Speaking of dials, this is an area to which Beaubleu has overlooked no detail. Thanks to a concave bezel, wearers will quickly move from enjoying the case to focusing on the dial. Every piece of dial furniture, from hour markers to, yes of course, hands, has been thoughtfully chosen to evoke distinct feelings. The gold models are elegantly dressy and elevated, while the traditional stainless steel models are squarely (hah) modern and chic. Look closer yet, and you’ll appreciate the subtle variations in texture and design cues that make each one unique. Beaubleu has turned to printmaking for inspiration, and the results do not disappoint. The overall color themes of the Figura echo that of Beaubleu’s other existing collections, which helps the Figura feel like a natural progression of a larger product family.

Beaubleu’s calling card of using circular hands pays off handsomely as the relatively large and visually striking hands fill the dial space nicely. You won’t find any over-designing here. It’s just the right amount of visual appeal to keep the watches interesting and unique. Each Figura is powered by the remarkably-thin Miyota 9015, which offers hacking seconds and manual winding and over 40 hours of power reserve. The Figura also comes standard on either elegant matching mesh bracelets or leather straps with quick release systems.

With the Figura, Beaubleu is offering something truly unique in this price range and segment. The new collection, in all of its configurations, offers something for every kind of occasion while maintaining that unmistakable Beaubleu design language. The new Beaubleu Figura starts at 890 Euros ($1,004 USD). To learn more, visit https://beaubleu-paris.com/.