Make no mistake, I’m grateful to be able to write about watches. Doing so opens a lot of doors and brings about some great opportunities. Many fantastic new watches are delivered to my door, and often weeks will pass without needing to pick something to wear from my own watch box. However, there are times when a new watch is in such demand, or produced in such limited numbers, that a loan is not easy to come by. The BR-X5 Green Lum is one such watch. Spending some time with it would mean leaving the warmth and comfort of my own home and venturing up to London’s Bell & Ross boutique. It’s a ‘hardship’ I’m willing to take, and an opportunity I’m still thankful for. So, accompanied by ‘wrist model’ and Bell & Ross fan Jeremy, I trekked up to the Big Smoke to go hands-on with this bright and bold addition to the BR-X5 line, and also had some surprise wrist time with the brand new BR 03 Cyber Ceramic.
First up is the Green Lum ($13,300). When the BR-X5 line was launched in late 2022, it represented a serious advancement in the Bell & Ross brand identity. For as long as I can remember, the square watch has been Bell & Ross’s calling card. Think square: think Bell & Ross. The successful BR05 model family saw the brand pushing into the integrated-bracelet sports watch arena, rounding off a few square edges while still maintaining a familiar dial layout. Outside of those product lines Bell & Ross has also regularly added to and updated its ‘Concept’ range, which is a playground of wilder cases and materials, skeletonized movements and skulls.
Now, the BR-X5 falls closer to the archetypal Instrument range than the Concept range, but the extravagance of luminescent fiberglass composite is starting to nudge against some boundaries.