Former Olympic cycling coach Dave Brailsford once said, “If you broke down everything you could think of that goes into riding a bike, and then improved it by 1%, you will get a significant increase when you put them all together”. The new Bell & Ross BR 03 features several small tweaks to its most iconic line of watches, and although not every modification is objectively ‘better’, the combination of all of the changes give us a watch that somehow feels less intense and therefore significantly more wearable. I’ve spent some time with the new BR 03 Military Ceramic to work out just what makes it feel so different.
On the face of it, not much has changed. A reduction in case diameter from 42mm all the way down to 41mm isn’t earth-shattering. Without seeing the two side by side you would be hard-pressed to know which one you are looking at. The other case changes are just as subtle. The shape has been altered slightly to round the corners a little more. The introduction of the BR 05 in 2019 saw a much softer ‘square’ shape from Bell and Ross. The new BR 03 remains much closer to the square instrument panel shape the brand is famous for, but the silhouette reshaping is one of those 1% changes mentioned above.