Though most probably know Squale from their affordable Submariner homages, we at worn&wound are fans of the brand for an entirely different reason. There’s no denying that the watch world today is obsessed with everything “heritage.” Prices for vintage pieces have gone up, long-gone companies are being brought back from the dead (with little to no connection to the past), and countless established brands are digging into their archives to revive discontinued models and designs. Despite the effort, it all feels a bit disingenuous, with marketing departments clearly playing up heritage to sell consumers stories that, more often than not, aren’t true. Squale is different.
Squale’s history stretches back to 1948, when dive enthusiast Charles Von Buren first began assembling watches in Neuchatel, Switzerland. The brand saw some serious growth under his tutelage, and throughout the 60s and 70s Squale was a respected leader in the dive watch world (in fact, a number of brands, from Doxa to Blancpain, subcontracted Squale to build cases for their watches). Later, Von Buren began producing watches bearing the Squale name and shark logo, resulting in some of Squale’s most iconic timepieces. In the final decades of the 20th century, the Quartz boom hit Squale hard, as it did many other brands. Though Squale persevered, efforts were refocused on producing affordable quartz models. With that, the brand faded from memory, but never truly went away
In 2010, Squale returned to the spotlight, this time under the Maggi family, Squale’s longtime Italian distributor. They directed production back to automatic dive watches, tapping into Squale’s rich past and paying homage to some of their most important historical models (read our review of the Squale 101 Atmos Ref. 2002A). The watches Squale makes today aren’t marketing ploys or upsized reinterpretations of a bygone era. What they make are watches that very much look and feel as though they were designed (they were) and built in the 60s and 70s, albeit with modern manufacturing processes. (It should be noted that some current models have even used NOS parts.)
2014 has been an especially exciting year for Squale. They introduced the Master at Basel, and working with Jonathan Bordell of Page and Cooper, they created a limited edition Master line using a batch of recently discovered NOS bezels from the 1960s. Squale also introduced the Blue Dial and the Super Matte, two attractive additions to their popular 50 Atmos line.
Today’s review takes a look at the black dial variant of the 50 Atmos (Ref. 1521) line. At approximately $829, the 50 Atmos is an impressive Swiss-made watch that, in terms of both style and construction, outsmarts most of the competition. The watch being reviewed is from my personal collection, so please excuse any scratches you may see in the photos. With that said, let’s take a closer look.
I had this watch for 3 months. Some things really annoyed me. The bezel action isn’t as great as it could be and the screw down crown is fidgety and you don’t always know when it has actually popped up or not. It gained around 25-30 seconds a day for me as well and the rubber strap was quite bulky. Finishing was average, the price point is quite decent though. As I can see you had a go with the leather strap, I’m sure it’s much better with it, but then again defeats the purpose of a dive watch. Positive sides are aesthetically pleasing color scheme and picture perfect characteristics and proportions as you mentioned
I flipped this watch for an Omega Speedmaster man on the moon and almost got the price that I paid for back in the trade, 1200€ for the Speedmaster, so that values the Squale around 650€. I would imagine this watch to retain its value quite, it is pretty good bang for buck in the end.
I’m a fan of the bezel action on my piece (and, in fact find it to be much better than many of the higher end dive watches I’ve handled excluding some new tudors, which have exceptional bezels). Definitely agree with you about the crown.
I really like that leather band you’ve got with your 50 atmos. Know where you got it?
I recently purchased a 50 Atmos from Squale.de (outstanding customer service, by the way) and the buckle that shipped on the standard rubber strap is much improved over the one you received, Ilya. It is nicely finished, solidly constructed and comes with an etched Squale logo of a similar style to the etching on the caseback. The standard rubber strap is quite long, however – on my 6.75 inch wrist the tail end extends almost around to the lugs on the 12 o’clock side of the watch. I agree with your findings regarding the crown too. Those minor quibbles aside, it’s a fantastic watch and I’m grateful for your excellent coverage of it.
Thanks for the kind words. It’s good to hear the Squale improved the buckle.
I picked up a special edition of the ref 1521 (called “Ocean Blasted”) and while I loved the aesthetics the bezel was very poorly done. There was a significant amount of slop / play in the rotation that was unacceptable to me. Also agree with the other posters about the screw down crown not “popping” out consistently. Those two quality issues caused me to sell it. Also lume could be better and would have liked a HEV since it is rated at 500m.
I’m really interested in this watch, but have a smaller wrist – about 6.75 inches. Due to the curved lugs, do you think this watch would still be a decent fit? I’ve heard it wears small, but I don’t want it hanging off my wrist.
That’s my wrist size, and it wears great.
IIya, fantastic article. Love the strap! Is it she’ll cordovan? If so where can I get my hands on one? Thanks
I recently purchased this watch second hand, and there is one issue I have with mine. The lume is non existent on the hour markers. I can see the lume paint on there, but it’s not actually illuminating. The hour and minute hand illuminate fine.
I want to get this watch for a gift. I’m an artist and I want to know the chances that I can have to get it by trading an original oil on canvas painting 100cm*120cm that I have exposed at a gallery in the United States. The commercial value of this artwork is 2500usd. I would cover all the costs of shipping. I would highly appreciate any information or contact. Thanks!