Tissot is a brand that hardly needs any introduction. They’ve existed for 160 years and are available globally. They have large ad campaigns, famous brand ambassadors and just about everything else you’d expect from a large watch brand. And large they truly are, as they are part of the mega Swatch group. But despite their scale, their heritage and their Swiss Made credentials, they manage to keep prices in the accessible range. And not just for their most basic line, but for some very interesting mechanical watches including chronographs, COSC grade movements and today’s topic, an 80-hour power reserve.
Among the newest of Tissot’s line are a few series of watches that wear the moniker “Powermatic 80” on their dial, which indicates the presence of an 80-hour power reserve movement, specifically the new and exclusive ETA C07.111. I’ll get into it in more detail later, but for those who are new to affordable mechanical movements, an 80-hour power reserve is a remarkable and novel feature for Tissot to include in their watches. Typical movements from ETA, Selitta, Miyota, Seiko, etc… have power reserves in the ballpark of 40 hours, as do many high-end in house calibers from luxury brands. There are also brands out there with much larger power reserves, such as IWC who have a 7-day reserve, Panerai who have an 8-day and Vacheron Constantin who have a whopping 14-day movement. And you can imagine the prices of those watches.
Now, Tissot has watches under $1,000 dollars with double the power reserve of the typical sub $5,000 watch. And while that is fascinating to us watch enthusiasts, it’s a bit strange as a feature for a mass-market watch. Why? Well, first off most average consumers, who don’t read nerdy watch blogs, wont know that 80 hours is special. Without a very well informed sales person, they wont understand that in order to achieve more power reserve the movement needs to have a slew of changes that, in the case of the C07, amount to greater efficiency. Secondly, it’s a very pragmatic feature with no visual component. There are no buttons to push, no hands to watch move, no bells or whistles, just a longer lasting movement. In other words, it’s hard to show off. As Tissot says in their own newsletter, you can take it off on Friday and it will still work on Monday, implying that this your formal office-watch. While that is a smart sales point, is it enough?
So, clearly watches with this movement must also succeed aesthetically, and if the look of the new Luxury line is any indicator of the direction that Tissot will be taking, then I think they will do just fine. Modern, sleek and refined are all words that come to mind when you first see the new steel dial Luxury Automatic on a bracelet. It’s a monochromatic dress watch with subtle but eye-catching details and a few surprises that make it really standout. The Luxury Automatic goes for $895 ($850 on a leather strap) making it a great value for a Swiss Made watch with an 80-hour movement; so let’s take a closer look.
Very nice watch! I sold Tissot for over ten years and they represent a very good value-for-money. My Visodate is a lot of watch for the money. And an eighty-hour power reserve, is, like you say, something to be found in much more expensive wristwatches. As stated, the beauty of a 70+ hour power reserve is the fact that it’ll run an entire weekend and still be ticking along on Monday morning.
Another winner, Tissot! Well done. Great write-up!
I have recently purchased a Hamilton Intra-Matic.
Love it’s look… very bauhaus. This deserves a very serious look. Especially on the brown leather band
Also. very excellent write up. I have purchased a
few watches after your well crafted reviews.
Keep it up. I stop by Daily.
Thank you for a great review. Although I’m not a watch nerd, but I am impressed over the Powermatic 80 movement. And I have one question about the watch, which perhaps is a stupid question but I will ask it anyway: do you manually have to wind the watch up or does the watch do it by itself through human motion while wearing it?
And for a every day use of this watch would you recommend the steel or the leather bracelet? And is COSC worth the money?
Alright, not one question but three. 🙂
Great review, very detailed and complete. What an awesome watch and I’m glad to know you saw no issues with time accuracy. I want to know what is your opinion on the Tissot PR100 automatic? I know it’s power reserve is less (42 hours), but as far as accuracy, do you think it has a similar mechanism as this one? Is this a watch you’d recommend? Thank you so much and again, what a great review, I learned a lot from this post. All the best!
For a winder, is this movement CW, CCW, or BOTH directions? Thanks
Since it’s based on the ETA 2824-2 it should wind both directions.
Great review! I have been looking for just the right automatic and after reading your review and watching the video admittedly more than a few times, I decided it had what I was missing from my collection. I needed a watch that could be dressed up or look great with a T-Shirt and jeans and I think its a great fit for my lifestyle and daily attire, so I ordered the COSC version with the silver face from Skogland Jewlers in Bloomington MN and I picked it up last Thursday. Its every bit as georgous as your images portray with a nice heft and beutifull craftsmanship. Thanks for your interesting and informative reviews. I’d also like to mention that your great quality images really helped me make my decision sight unseen, because its allot of money to take a risk of not liking it after special ordering it but your images helped overcome any doubts. I’d also like to suggest another TISSOT to review, the new Tissot T-Complication Squelette that they introduced at Baselworld. I think it will be my next watch but would love to hear your thoughts on it. The dealer says it will be available in July.
This is a most interesting chronometer;
I have just listed it as a “must have”.
I purchased two Tissot – Touch model for me and my eldest son before 28 months from the dealer in Dubai duty free shopping company at Dubai Airport. Suddenly , last week, the two arms of each of the two watches (within one day difference between the two watches) starts to move fast continuously for few hours and stopped dead). I took both watches to the dealer of Tissot in Alkhober in Saudi Arabia , he informed me that this type of watches have no spare parts to be repaired and he offered me to replace them with the new model on condition that I pay about two third of the original price of each watch.
This is very sad and disappointing experience from such a reputable Swiss watch brand such as Tissot. I will never think to buy any of these watches for me or any of my family, and I do not advice anyone to believe the written commercial material about such brand.
Great Review.. need some advice. I just bought this watch in the lady’s version and am new to the tissot brand. Forgive me for sounding stupid.. Does this watch not have a battery? Do I need to wind my watch every 80 hours or will the vibrations of wearing it wind itself? Thank you for any insight you can give me!
Congrats on your first mechanical! Nope, it does not have a battery. The watch, which is spring powered, winds from the motion of wearing it. The 80 hour power reserve refers to how long it will run without continuous use. So, if you take it off and don’t wear it for a week it will have stopped. But to start it again, just gently wave the watch back and forth to get it going, set the time and wear it.
The watch was stopping if I do not wear atleast 22 hours in a day.
So, I started wearing it all the time including the nights when I go to sleep. 3 months before when I showed to a Sales executive of
Tissot in Dubai, he wound it and it started working. Now after
3 months even after wearing 22 hours in a day it stopped all of a
sudden. I do not know how to wind it. How to unscrew the
crown to wind it? Is there any video in the website showing how
to unscrew it. This watch was bought in Dubai Duty free.
Hope nothing will be wrong in the machinery or the connecting parts.
I live in Kerala, India. Could you pl give me the service centre contacts in Kerala, India.
My email address is [email protected]
Awesome review- very informative! I just bought an automatic 80 with brown leather strap. Very happy with the buy.
I have the day-date model with black dial. Amazingly accurate: Less than a second deviation per month when matched with the Etisalat time [which is very accurate].
Why is that none of these reviews ever stick the watch on a Timegrapher? I’ve got one so i know how accurate my watch really is, i mean really if we’re talking about accuracy that’s how you measure it.
“a high-performance synthetic material” fancy name for plastic!