Collaborations that cross different industries provide an opportunity for brands to create something that wouldn’t normally exist within their normal production range. And when it’s done correctly, it tastefully blends the unique qualities of the two. A perfect example was the Seiko collaboration with American apparel brand Rowing Blazers from last year. The combination of Rowing Blazers’ playful use of patterns and colors paired with the classic look of a Seiko diver had the entire watch community (and many others out of our little world) buzzing. It was only a matter of time until Jack Carlson, founder of Rowing Blazers, and vintage watch connoisseur, Eric Wind, got back together to work on their second collaboration with Seiko. This time however, they’ve turned their sights onto the dial of a familiar steel Seiko sports watch with a fixed bezel from the 1970’s.
It’s hard to pin-point what exactly is the style of Rowing Blazers. There’s subtle influences of streetwear, prep, oxbridge-style and various sports including basketball, rugby, skiing and rowing (obviously). And if that doesn’t separate the brand from others attempting to do the same, then it’s their bold use of colors and patterns that puts them into another category completely. The Rowing Blazers aesthetic and style is clearly apparent in this second collaboration run. The modern Seiko used for the Rowing Blazers x Seiko 5 Sports draws inspiration from Jack Carlson’s 1970’s cushioned-cased Seiko 6106-7107 adorned with a saturated orange dial.