Trends are always in a constant state of flux. What’s cool today, may or may not be the “thing” five or ten years from now. And as time goes on, only the true classics remain and what was deemed uncool gets pushed to the side until the next generation comes through, uncovers it, dusts it off, and gives it a second (or third) life. It’s a cycle we’ve grown accustomed to in the watch world and quartz watches are a perfect example of that. In the late ‘70s the quartz watch was based on a brand new technology that produced an inexpensive way to make a watch and told the time more accurately than the mechanical watch did. It practically pushed mechanical watches to the brink of extinction.
Now we all know that mechanical watches would navigate through those tough times and find their resurgence. In fact, watches in general are more popular now than ever. We have websites dedicated to covering the newest watch releases, social feeds filled with endless wrist shots, in-depth YouTube review videos and occasionally watches find their way into pop culture or mainstream chatter. There’s an appreciation for all the various types of watches now. Sports watches and dress watches. Microbrands and luxury brands. Automatic and quartz. Yes, even quartz.