Wind^Up San Francisco 2018: Meet the Brands Part. 1

We are incredibly excited to bring our Wind^Up Watch Fair to San Fransisc—it’s going to be an incredible show! We cannot wait to meet our West Coast readers, so make sure to swing on by the space May 18th through the 20th. For the full event details, visit the event website.

Over the next four week’s, we’ll be introducing you to the vendors presenting at Wind^Up.

Autodromo (Featured Sponsor)

Autodromo founder and designer Bradley Price is a car guy through and through, and it shows in his watches. Price masterfully captures the motorsport spirit in each of his collections. Autodromo’s latest, the Ford GT Endurance Chronograph, honors some of Ford’s most iconic Le Mans-winning cars. Autodromo

Read our review of the Ford GT Endurance Chronograph collection here.


Founded by Etienne Malec, Baltic is a young brand out of France that made a splash when they launched a succesful Kickstarter campaign focused on bringing accessibly priced, vintage-inspired mechanical chronographs and three-hand watches to the market. If you like classic, mid-century designs, Baltic is a must-see. BalticRead our review of the HMS and Bicompax 001 here.

Bespoke Watch Projects

Offering watches in extremely limited editions, Bespoke Watch Projects focuses on giving their customers a more personal touch. Each watch is created to the specifications of the client, and final assembly takes place in the firm’s Oakland, California studio. Bespoke Watch Projects


Based in Stockholm, Sweden, Bravur was founded in 2011 by two industrial designers. A little contemporary and a little minimalist, Bravur’s watches somehow manage to look familiar and yet totally unique all at the same time. Be sure to check out the brand’s first mechanical watch, the BW003, at this year’s show.  BravurRead our review of the BW003 collection here.


Founded by Jimmy Collins, Collins Brand creates watches inspired by classic field watches, while also drawing from Jimmy’s love of audio recording equipment. Along with watches, Collins also manufactures American-made eyeglasses, which will be for sale at the show. Collins


Dietrich was founded by Emmanuel Dietrich, a product designer with over 20 years of experience working with some of the world’s most prominent brands. Dietrich will have their full line of strange, complex, and downright unique watches, including their newest models, the TC-1 and O.Time. Dietrich


DuFrane watches are the product of a passionate watch collector (both of vintage and modern watches) and are designed out of his appreciation for horological history. DuFrane watches use only Swiss mechanical movements and are assembled in the United States. DuFrane

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