When the Citizen Group opened the doors of its first multi-brand boutique in North America, Worn & Wound was honored to be the first partner to host an event within its walls. This week, a slew of exhilarated enthusiasts poured into the doors of their 5th Ave flagship store with one thought on their minds—mix and mingle surrounded by Citizens (watches, that is)!
Just across the street from the holiday fervor embodied by Rockefeller Center in December, the all-new Citizen multi-brand boutique was less than a week old as Worn & Wound readers and guests found their way in. The main floor of the externally well-appointed shop is focused on the Citizen brand, with a large swath of their domestic models and a selection of some hard-to-find and new releases reserved explicitly for this new shopping experience.
Dozens upon dozens of guests, many sporting their own Citizen examples and with drinks in hand, were introduced to the latest Super Titanium™ cases, Promaster divers, and handsome go anywhere/do anything solutions. As guests made their way up to the mezzanine and beyond, Citizen’s other brands—including Bulova, Accutron, Alpina, and Frederique Constant—rounded out the complete Citizen Group experience.
At the center of the evening was the new Tsuki-yomi A-T being raffled off toward the night’s end. This particular watch contains the world’s first light-powered atomic timekeeping moon phase movement. At first glance, you might think this Super Titanium watch is a chronograph, but take a closer look and you’ll realize there’s something more going on. In addition to a moon phase complication, it displays world time in 24 time zones, a perpetual calendar, and day-date functionality with an AM-PM indicator.
After some rousing words of gratitude by both Worn & Wound CEO, Blake Malin, and the Managing Director of Citizen, Eric Horowitz, the Tsuki-yomi winner was announced. In a fitting conclusion, the winner was already wearing two Citizens as a fan of the brand and couldn’t have been more thrilled to be the lucky recipient!
The night was an amazing way to finish a year of in-depth partnership with the Citizen Group. From multiple lead sponsorships at the Windup Watch Fairs to in-depth Tool/Kit articles—from epic podcast episodes to holiday gift guides—it’s clear that Citizen and its sister brands are listening to watch lovers and delivering on their enthusiasm.
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