Latest Review
November 17, 2025 
The Windup Watch Shop Black Friday Sale begins November 17, marking the start of our biggest promotion of the year. To celebrate the season and highlight some of the standout products available during the sale, we created a new winter-themed lookbook. It showcases a range of watches, accessories, and everyday carry items in settings that reflect the shift into colder days, early evenings, and the holiday period ahead.
The lookbook was shot across both warm, seasonal environments and clean, cozy backdrops. The goal was simple. We wanted to show how these pieces fit into daily life this time of year, whether you are heading into the city, spending time at home, or preparing for the holidays.
Alongside the lookbook, the Black Friday Sale brings meaningful value across the entire shop. This year we are using a tiered discount structure that gives shoppers more ways to plan their purchases.
Tiered Discount Callout
- 10% off orders up to $499
- 15% off orders $500 to $2,499
- 20% off orders above $2,500
Every eligible order also earns double Windup Reward Points throughout the full length of the campaign, making this an ideal moment for returning customers.
For qualifying orders of $350 or more, we are offering rotating gifts with purchase that fit the seasonal mood. From November 17 to November 23, customers will receive a CountyComm sling. From November 24 to December 1, qualifying orders will receive a James Brand wooden knife. A Nomatic wallet will serve as a backup gift during the busiest stretch of Black Friday and Cyber Monday.
The Black Friday Sale includes a wide range of watches and gear featured throughout the lookbook. This includes core selections from Bulova, Citizen, Junghans, Laco, Timex (non-limited), ADPT, Hamilton, Tissot, and Windup Watch Shop collaborations. It also includes brands you will not find everywhere, such as Elliot Brown, Benrus, and Autodromo, along with accessories and EDC from CountyComm, Kit Cat Clock, Seiko, and Rickshaw.
Notable Exclusions:
Benrus, Bulova, Casio, Citizen, Dennison, Formex, Fortis, G Shock, Louis Erard, Oceanus, Oris, Prevail, Robot, and Worn and Wound Limited Edition watches are all excluded from the sale.
For those visiting New York City, the Brooklyn showroom will mirror the energy of the lookbook with an in-person selection that spans watches, accessories, and seasonal favorites. Customers who come in and spend $350 or more will receive a CountyComm sling as a showroom exclusive gift with purchase. The showroom will also carry 10 Nivada Datomaster Limited Edition watches at a special in-person-only price.
The Black Friday Sale marks the start of the holiday season at the Windup Watch Shop, and this lookbook offers a seasonal way to explore the products that define this year’s assortment. The sale begins on November 17th. You can explore the collection and the lookbook throughout the full event window. Think of it as your yearly ritual: scrolling through the latest watches, discovering a few new favorites, and maybe revisiting an old one that you still can’t stop thinking about. It’s a celebration of time, of the pieces that measure it, and the moments that make it matter. However you shop, we hope this lookbook brings a little warmth, a little inspiration, and a whole lot of watch-enthusiast joy to your season.
