worn&wound Presents Wind-Up: New York City


Since we started worn&wound, we’ve thought a lot about throwing a watch fair. One that represents our philosophy on watches. One that bucks the trend of stuffy events or five to six figure price tags, and showcases affordable micro and independent brands from around the world, allowing them to get the spotlight and meet new customers and fans. One that is easily accessible by our readers and the public at large. One where brands can actually sell their watches.

So, for the last several months we’ve been working on just that. We’re calling it Wind-Up: New York City, and it’s taking place October 23rd – 25th in an amazing storefront space in NYC’s SoHo district at 101 Wooster Street, between Prince and Spring. And best of all, it’s free to attend.


Wind-Up: New York City is going to feature 19 brands we know and love (ok, we’re one), from larger independents, to cult favorites and a few who are just getting started. The brands represent a great palette of what watches can be, from subtle and vintage inspired to modern and bold, from under $500 to a few thousand, from quartz to in-house. We wanted to make sure that Wind-Up: New York City would not only interest seasoned enthusiasts, but also open the eyes of the public to how broad and varied the watch world really is.

Wind-Up: New York City is proudly sponsored by Autodromo, Crown & Buckle, Horage, MKII, Mühle Glashütte and Analog/Shift. We want to give a big thanks to our sponsors for helping us turn this idea into a reality.

The 19 exhibiting brands include:

10:25 Vintage
Stevral (Benarus and Raven)
Brew Watch Co
Christopher Ward (first time in NYC!)
Crown & Buckle
Horage (bringing a watchmaker to do live demos!)
Mühle Glashütte
Oak and Oscar

As you can see, it’s a great selection. Many of these brands sell exclusively on-line only and can be quite hard to get your hands on in the US, so this is an incredible opportunity to see them in person and try them on. It’s also an opportunity to meet the people behind the brands. Many of the founders/designers behind the watches will be there, running their booths. We can’t imagine a better way to experience a brand and their watches.


On top of the great selection of brands and watches to view, on the evening of Saturday, the 24th from 7-8pm we’re going to have a RSVP-only panel featuring a few of the brands listed. The panel will center around the rise of watch culture in the US, the rise of micro and independent watch brands, watch design and the business of starting and running a company. It’s sure to be an interesting discussion, and we plan on having panelists with a range of experience to spice it up.

In order to reserve a seat, sign up for our Wind-Up: New York City newsletter below, as we’ll be sending out an invite later this week. It will be first come, first served, as we have a capacity for 50.

For those of you who can’t make it, don’t worry, we’ll be posting the panel online after the show. You can also follow all of the Wind-Up action online using the hashtag #windupnyc on Instagram, Facebook and Twitter.

We’re beyond excited to get this news out to you (trust me, it’s been hard not to share this sooner), as we think this will not only be a great event for the brands showing and the people who attend, but will also be the start of something new in the watch industry.


For the nearly 5 years, we’ve seen a really exciting change in watch culture that we’re happily in the middle of. People are really getting back into watches, seeing them as a necessary accessory for a style conscious (and punctual) lifestyle. Wind-Up: New York City is a way to show the world that there are watch brands out there doing incredible and interesting things, and that a great watch that you’ll cherish for a lifetime, doesn’t have to cost an arm and a leg.

Wind Up: New York City is free to attend, so be sure to come by and bring your families and friends. And if you can’t make it because NYC is too far away, who knows, maybe the next Wind-Up might be in a city closer to you. So be sure to spread the word to make this event as big and awesome as possible.

We’ve set up a dedicated site for the event at windup.wornandwound.com which has all the details, times, etc, about the event, and hopefully future ones too. A big thanks to the guys over at thinknerve for helping us put that together.

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Zach is the Co-Founder and Executive Editor of Worn & Wound. Before diving headfirst into the world of watches, he spent his days as a product and graphic designer. Zach views watches as the perfect synergy of 2D and 3D design: the place where form, function, fashion and mechanical wonderment come together.
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