Watch brand YEMA has long been synonymous with French elegance and their latest model, the Superman Bronze CMM.10 is no exception. Utilizing crowd-funding through Kickstarter, YEMA has produced a limited edition watch that is as architectural in design as it is reliable when it comes to performance.
Available in two sizes (39 and 41mm) and two dial color options (gradient blue and lacquered black), potential customers have the choice of a watch that best suits their individual preferences. Both dials are a striking contrast to the bronze, adding a balance of warm and cool tones that pair well with the rugged design of the Superman model.
The watch itself has undergone a few changes from the original Superman models, most notable in the subtle upgrades to the dial, including the iconic “shovel” second hand has been replaced with a lollipop sweep hand, creating a more harmonious overall design. The timepiece now proudly exhibits French engravings and features the new “MANUFACTURE FRANÇAISE” signature thoughtfully placed at the 6 o’clock position. This change reflects YEMA’s updated brand positioning, resulting from their decision to internalize the manufacturing of components for the CMM.10 caliber.
Speaking of the CMM.10 caliber, this movement promises 70-hours of power reserve and is rated to -3/+5 seconds per day is made from non-magnetic alloys to keep it from being impacted by magnetic forces during daily use. YEMA says that they worked in collaboration with diver François Sarano on the movement, who is a noted French oceanographer and founder of the NGO Longitude 181. Not only are we seeing an exciting commitment to sustainability and mission by YEMA, but one that really brings those key players in the oceanographic world into the design side of the brand, too. YEMA is practicing what they preach and providing a platform for a better, more ecological world.
The Kickstarter for YEMA’s Superman Bronze CMM.10 Limited Edition launches today. All references come with a highly durable Tropic strap with a bronze buckle. Models are limited to 1,948 pieces each and retail for €1,790, but are available at a discount during the crowdfunding period. More information can be found here.
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