Today, Worn & Wound is launching a new Editorial series. “Your Opinion, Please” will be an occasional column in which Worn & Wound editors and staff share their thoughts on the most hotly discussed trends and happenings in the watch world. It’s meant to be a dialogue, and the start of a discussion, so we welcome your thoughts in the comments and suggestions for future topics. Today, inspired by recent releases that generated a lot of discussion in our company Slack channel, we’re talking about character watches.
Character watches have been a staple in watchmaking for decades, and they’ve recently made something of a comeback as a younger generation of enthusiasts and collectors begins to mature. Here’s what the Worn & Wound team thinks about this recent influx in fictional characters making guest appearances on watch dials.
It’s easy to look at cartoon characters on watches and say it’s silly or childish. Especially when they’re on watches that are in the thousands of dollars. It’s a niche market for sure but I think these pieces hold a special place in our horological world. I love the idea that the person going in to buy this type of watch could very well not be a watch collector. Just your average Joe who really really likes a certain fictional character. It brings a whole new type of person into this hobby of ours. There is someone out there wearing the TAG Heuer Formula 1 x Mario Kart Tourbillon that doesn’t know or care what a tourbillon is, but rather owns the watch just because they are a huge Mario Kart fan. Someone that owns the Snoopy Speedmaster and doesn’t care about its space history, rather they’re just a hard-core Snoopy fan. While some could argue that putting cartoon characters on luxury watches is in bad taste, I feel the opposite. These are folks who know exactly what they want and aren’t afraid to show it. I admire that they love these characters so much they want to memorialize them on a nice watch.