3 Standouts from the 2025 Backbone Media Spring Showcase: Matador, YETI, and Dickies

Backbone Media has been a long-standing force in the outdoor industry as a media and PR agency representing some of our most beloved gear brands. Each spring they bring a curated selection of their clients to NYC for their 2025 Spring Showcase. The Worn & Wound team was on the scene and here are 3 standout products that we’re especially excited about.

Matador Pops and Locks with the BetaLock™ Locking Carabiner

Carabiners and locks are both crucial pieces in our travel kit, but carrying a lock is a drag. Locks are cumbersome, slow to use, uninspired, and often get left behind as a result. The BetaLock™ was designed to address exactly that. It works perfectly as a rugged EDC carabiner and transitions seamlessly into a theft-deterring lock at the turn of a key. It’s lightweight and multi-use so there’s no reason to leave it behind. The most effective lock is the one you have on-hand when you need it.

We were also pretty pumped on Matador’s GlobeRider35, which is designed and built for world travel, loaded with organization and an outdoor inspired carry harness for all-day comfort. This pack paired perfectly with the BetaLock™.

YETI Gets Tough as Iron with Cast Iron Skillets

At the show, we also learned that YETI—known for its coolers, insulated water bottles, and more recently, its backpacks and travel bags—has come out with their own line of cast iron skillets as well. Ranging in size from 8 to 14 inches in diameter, these pans come polished and preseasoned, creating a naturally non-stick barrier that becomes even more apparent with each and every use. We were happy to see this direction for their brand and impressed with quality and finish upon first glance.

Dickies Goes Workwear Chic with their Icons Collection

We all know Dickies as one of the preeminent makers of what seems at first like ubiquitous workwear. But with over 100 years of history under their belt, or bib in this case, they have a rich back-catalog of game changing designs to pull from. A lot of these innovative styles—that can be spotted in their “icons” collection—are also trending nowadays, as workwear is the name of the game in a lot of the street style camps from around the world—from the streets of Tokyo to the alleyways of Florence. Not only were we able to check out some of their upcoming, equally iconic reissues, they had an embroidery master on hand to personalize work shirts as well.