Mark Cho’s Survey of Watch Size Preference and Our Own Wrist Size Perceptions is Back

Data nerds, rejoice: Mark Cho’s watch size survey is back. Back in 2019, watch collector and menswear retailer Mark Cho conducted his first watch size survey in an attempt to put some data behind one of the most peculiar yet foundational facets of watch collecting (we wrote about that survey here). The questions in Mark’s survey go beyond simple preferences, but get to how we view our own wrist size. Is it smaller or larger than average? And what effect does that have on the watches we choose to buy? Mark even asks about preferences for a potential “secondary watch” (a sports watch for the weekend, for example) to put an even finer point on the way we feel about watch size. 

When Mark first conducted the survey, he found that a significant percentage of respondents viewed their wrist as smaller than average, which could theoretically have been a result of the tail end of the Big Watch era making us all think our wrists were too small to comfortably handle some of the most popular watches of the time. In the relatively short period that’s passed since that first survey, though, smaller watches (not small watches) have fully come back into fashion, so it will be interesting to see if perceptions change along with preferences. Regardless, there’s sure to be a ton of data, and it will be interesting to comb through it once the survey is complete. 

If you’re interested in Mark’s findings from that first survey, be sure to check out his lecture for the Horological Society of New York linked above where he dives into the results and provides some commentary on what it all means. And don’t forget to fill out the survey for yourself right here.