If you’re at all interested in the world of menswear, you’ve probably come across Mark Cho in your internet travels. He’s the proprietor of the Armoury and Drake’s, and he has a large and visible presence on Instagram. Cho is also a watch guy, and you’re just as likely to see him post about his love for F.P. Journe and Grand Seiko as traditional tailoring and suiting.
Over the past few months, Cho has been amassing a truly staggering amount of data on wrist size and watch size preferences, and the results are truly eye opening and of interest to anyone who spends time thinking about watches. His key findings? A large number of respondents perceive their wrists to be smaller than average, perhaps a result of the “big watch trend” of 40mm and larger becoming the norm. His data also points to a potential commercial viability of watches in the 37-39mm size.
With nearly 1,000 respondents (and more coming in, the survey is still open) Cho has, perhaps, tapped into a hive mind that could yield useful information to watch brands for years down the line. And if you’re not with a brand, but just want some insight into how all of us look at our wrists (literally and figuratively), Cho’s findings are still a fun read — he’s approached this with the same good humor that will be familiar to his followers. And, there are charts. Lots of charts.
Data nerds, click here to jump down the rabbit hole.