Assouline Updates their Massive Rolex Coffee Table Book

Assouline is known as a brand that reflects the finer things in life. As a standard-bearer of fine art, culture, and lifestyle, Assouline has solidified its reputation as a premier publisher synonymous with sophistication. Wherever the haute monde is, Assouline is sure to follow with one of their well-designed, beautifully curated coffee table books. Their latest edition, Rolex: The Impossible Collection, 2nd Edition is an especially exciting release for the horologically-inclined, focusing on the one-hundred watches that define the brand’s legacy and rich history.

Within the pages of The Impossible Collection, readers will get a chance to explore the various ways in which Rolex has entered the cultural consciousness. From the first wristwatch dating to the early 1900s and the first Oyster Perpetual from 1931, to an Explorer worn during Sir Edmund Hillary’s expedition to the summit of Mount Everest in 1953 and the Submariner worn by actor George Lazenby in the James Bond film On Her Majesty’s Secret Service, this book acts as a reflection of a brand which has stood at the cross-section of adventure, style, and sportsmanship.

For the casual collector to the fanatics among us, Assouline’s attention to detail and design in The Impossible Collection will inspire readers while making a handsome companion for your library. Every page is carefully designed to elevate the reading experience, while leaving the page clean and uncluttered, so every watch has room to shine.

Rolex: The Impossible Collection, 2nd Edition is available now via Assouline’s website for a retail price tag of $1,200.