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Featured
[Video] Hands-On Impressions of the New Rolex Novelties
Rolex always seems to be the talk of the town during Watches & Wonders. It’s …
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Featured
Five Great Gifts for New Grads
May is around the corner, and with it, a fresh set of grads ready to take on the world. A thoughtful graduation gift can be …
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Featured
The Roundup: Formex, Rolex, Timex, and Beyond
The Roundup is the Windup Watch Shop’s weekly rundown of the latest and greatest watches, accessories, EDC, and more. Top billing belongs to the Treat …
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News & Releases
Assouline Updates their Massive Rolex Coffee Table Book
Assouline is known as a brand that reflects the finer things in life. As a standard-bearer of fine art, culture, and lifestyle, Assouline has solidified …
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Featured
The Roundup: Vintage Rolex, New Knives, and Watch Rolls, Oh My!
The Roundup is the Windup Watch Shop’s weekly rundown of the latest and greatest watches, …
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Editorial
Eat the Rich: How Watches Signify Class in Saltburn, The Menu, and More
The new class satire Saltburn features some prominent watch-shots—protagonist Ollie Quick (Barry Keoghan) wears a Casio, his friend Felix Catton (Jacob Elordi) can be seen …
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Featured
[VIDEO] Our Most Worn Watches of 2023
Unless you make it a point to keep track (or you only have one or …
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Editorial
Opinion: Selling Points that Don’t Sell Me Part II – Deal Breakers, Pet Peeves, and Collecting Authentically
What makes watches so expensive? It’s a question enthusiasts ask themselves at the beginning of their horological journeys, and later on, a question we find …