You know the old philosophical question about the tree falling in the forest without anyone there to hear it? The new release from Hublot, a pair of Classic Fusions that make up the third installment of their “Essential Grey” collection, has me thinking of a similar question that could be aimed at the watch community: if a Hublot is reserved and muted, is it still a Hublot? Obviously, of course it is. But my personal interest in the brand is so geared toward their more experimental side, a release like this really flies under the radar. As a point of fact, however, the Essential Grey releases are a very big deal in the Hublot collector community, and this one ought to prove every bit as popular as the prior two.
For the uninitiated, the Essential Grey watches in Hublot’s catalog are an annual release of a watch in a simple grey colorway, always sold through a single channel and always focusing on a single model. It only happens once a year, so it’s a drop that Hublot fans eagerly anticipate. Previous Essential Grey releases included versions of Big Bang Unico and Spirit of Big Bang. This year, Hublot steps away from the bombast of those watches, opting for a watch that is meant to remind collectors of the brand’s origins.