A Sneak Peek at the Watches of Windup Watch Fair San Francisco 2025

The next stop in our ongoing celebration of 10 years of Windup, the Windup Watch Fair San Francisco, is now right around the corner and if you’re like us, you’ve only got one thing on your mind: what watches am I going to see? Whether you are planning to stop at specific brands on your tour of the Fort Mason venue, or your plan is to wander through the nearly 90 different watch and EDC brands, today we’re highlighting a selection of standout projects from our Lead Sponsors. As always, Windup is free and open to the public, thanks in large part to these brands who continue to support the enthusiast community. You can see all of these brands and more at the 2025 Windup Watch Fair in San Francisco:

Fort Mason – Gateway Pavilion, 2 Marina Blvd, San Francisco
Friday, May 2: 12PM – 6PM
Saturday, May 3: 12PM – 6PM
Sunday, May 4: 12PM – 5PM

Free and open to the public

You can see every sponsor on the Windup Watch Fair website. While you’re on the site, be sure to sign up for Windup updates to make sure you continue to get the latest info in advance of and throughout the Windup weekend. Here’s that sneak peek at the watches of our 2025 Lead Sponsors in San Francisco!

anOrdain

anOrdain is proud to celebrate the crafts of watchmaking and fired arts by introducing the Model 2 Porcelain. The Model 2 offers a true porcelain dial that was developed in-house after years of research aided by master potters in Stoke-on-Trent, England. Each dial is lovingly handcrafted by porcelain artisan, Cara Louise, meaning a limited production. Learn more at the anOrdain booth on the upper level!

Christopher Ward

Christopher Ward has done it again with the launch of the C12 Loco. The time display is offset, and the escapement sits atop the dial. A free-sprung balance wheel, fairly large in diameter, floats several millimeters above the surface, oscillating at 28,800 BPH. Below it, the pallet fork rocks back and forth, unlocking the escape wheel positioned at the bottom of the dial. This isn’t an open heart, a skeletonization, a module, or a modification—it’s an entirely new movement designed to elevate the most important organ of the watch while keeping aesthetics in mind. Stay tuned for more exciting info around the launch of this game changing timepiece.

Fortis

Fortis is proud to be a returning lead sponsor at the upcoming Windup Watch Fair San Francisco, where their innovation and craftsmanship will take center stage. As part of the event, Fortis will showcase the recently announced Novonaut N-42 Titanium—a bold evolution of their legendary space watch lineage. Attendees will have the opportunity to experience the Novonaut Titanium up close. Space-tested in the harshest conditions, featuring a matte black dial, golden hands, a matte black ceramic bezel, and powered by the Werk 17 manufacture calibre with a 60-hour power reserve.

Frederique Constant

Keep track of every time zone with the Frederique Constant Highlife Worldtimer Manufacture FC-718N4NH6B—a seamless fusion of elegance and global functionality. Its 41mm stainless steel case houses a captivating globe-engraved blue dial, embodying the spirit of world exploration. Powered by the in-house FC-718 automatic movement, it offers a 38-hour power reserve and a user-friendly single crown to adjust time, date, and 24 time zones effortlessly.​

Oris

Joining us yet again at this year’s Windup Watch Fair in San Francisco is our longtime Lead Sponsor, Oris, who always has something exciting to share! Recently unveiled at Watches and Wonders, their new versions of the Sellita powered Big Brown Pointer Date Calibre 403 Collection come in a trio of vibrant colors: yellow, blue, and lilac. These watches are available in the traditional 40mm stainless steel case most often used for the Big Crown Pointer Date and it also sports a smaller 34mm model. In addition to a fresh color palette, there’s also a new metal bracelet and striking milled lume block numerals on the dial.

In addition to these amazing products, the Windup Watch Fair San Francisco will be filled with a wide variety of activities and activations. First, you’ll be able to experience our EDC Expo presented by NOMATIC, a section of the fair dedicated to accessories, everyday carry items, and other non-watch products. Within EDC Expo, you’ll also have the opportunity to see a fair-exclusive design by Pro-Tech Knives, as well as get laser engraving from our friends at Leucadia Blade Co.

Next up, take advantage of our Panel & Podcast area where we’ll be hosting free presentations with amazing speakers throughout all three days of the fair. Be sure to pick up a signature cocktail at the Bruichladdich Bar and get reenergized and refueled with different food trucks for each day of the event. Finally, Bulova has unveiled a customized and limited edition Show Exclusive watch, available only at Windup San Francisco and click here to RSVP to Bulova’s upcoming screening in conjunction with the Windup Watch Fair San Francisco.

We can’t wait to see you there! Get the latest Windup info by signing up for email notifications, following us on Instagram, and by joining our private, free Slack community Worn & Wound+.