All the Panels of the Windup Watch Fair San Francisco 2025 and More!

The 2025 Windup Watch Fair in San Francisco was one for the books. Thousands of attendees poured into the city’s vibrant Marina District for three days of hands-on horology, exclusive releases, and face time with the creators behind the brands we love. The energy was electric, and the programming only elevated what was already an unforgettable experience. Thanks to our sponsors, this year’s event reached new heights, with panels that brought depth, insight, and real-time connection to the forefront. Here are recordings of the full conversations that helped shape the weekend, plus some videos from our friends at Fortis and Bulova.

Introducing the New Fortis Fliegers with the WERK 7 Manufacture Calibre

The Fortis Flieger collection connects over 40 years of aviation heritage with the modern era. Redefined in collaboration with the Swiss Air Force, it stands as the most readable tool watch Fortis has ever crafted. This video goes into its new WERK 7 manufacture calibre with 70 hours of power reserve, as explained by Andreas Bentele, Marketing Manager at Fortis.

Panel 1 – Making Watches for the Enthusiast vs. the Curious

Worn & Wound’s Managing Editor Zach Kazan kicked off the programming with a lively conversation featuring Abingdon Mullin, CEO at Abingdon, Jonathan Ferrer, Designer & Founder at Brew, and Brandon Little, Founder & Designer at Artefkt. The panel explored how brands can speak to both hardcore collectors and casual newcomers—without diluting their voice. From design choices to storytelling tactics, it was a revealing look at how niche passion and broader appeal can coexist in a single timepiece.

Panel 2 – Understanding the Art of Enamelling with anOrdain

This panel took a closer look—literally—at the craft of enamel dial making. Enameller and engraver Cara Smith and Euan Macer Law, Design Engineer at anOrdain, joined Zach Kazan for an in-depth discussion on technique, tradition, and why the smallest details matter most. For fans of craftsmanship and character, this was a standout session.

Panel 3 – Talking C12 Loco Design & Engineering

One of the weekend’s most talked-about panels came courtesy of Christopher Ward, a lead sponsor of this year’s fair. Worn & Wound Co-founder Zach Weiss was joined by Will Brackfield, Senior Watch Designer at Christopher Ward to unveil the C12 Loco. Zach and Will broke down the design language, mechanical innovation, and ethos behind this new expression of accessible haute horology—live and in person.

Panel 4 – The Price of Precision: Tariffs, Trade & Timepieces

In what became one of the most insightful and relevant conversations of the fair, Zach Kazan hosted a panel on the real-world effects of tariffs and shifting trade policies in the watch industry. Featuring V.J. Geronimo, CEO—The Americas at Oris, Marc Frankel, Owner at Islander and Long Island Watch, R.T. Custer, CEO of Vortic and Colorado Watch Co., and Blake Malin, CEO at Worn & Wound, the discussion brought clarity to a complex issue affecting brands and buyers alike.

Panel 5 – Offline by Design: Creating Products That Reconnect Us with the Real World

Closing out the weekend, Kyle Snarr, Worn & Wound’s Head of Partnership, sat down with Jedd Rose, Co-Founder & President at Topo Designs, Hanna McPhee, Co-Founder at Nanu Electric, and Patrick Ma, Founder & CEO at Prometheus Design Werx, for a wide-ranging conversation on creating tools for analog living. In a world dominated by screens, these brands are pushing for intentional, present, and adventurous lifestyles—one product at a time.

The New Windup Watch Fair San Francisco Bulova Snorkel Limited Edition

Commemorating the Windup Watch Fair in San Francisco, this particular Snorkel features a Golden Gate color scheme and a custom artistic case back. It came paired with an ADPT nylon strap, a Riverstone Case, and a commemorative box.

This year’s panels weren’t just filler—they were fuel. They gave context, challenged assumptions, and reminded us all why we love this space. Thank you again to our amazing sponsors for making it all possible. If you missed out, don’t worry—the Windup Watch Fair Chicago is right around the corner, returning to the West Loop of The Wind City for the fourth year in a row.

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