Bravur Celebrates the Tour de France with their Latest Cycling Inspired Chronograph

Between the UEFA Euro 2024 championships to the French Open to the upcoming Olympics in Paris, this is really a Summer for sports fans. And one of the world’s most famous races – The Tour de France – is sure to capture the attention of cycling fans throughout the month of July. Le Tour isn’t just a sports event, it puts each rider’s grit, determination, and stamina on the world’s stage. And, in doing so, has captured the attention of cycling fans for over 120 years.

Because of this, Swedish brand Bravur has created their latest watch, the La Grande Boucle IV, as an homage to the event, and is the latest entry in an ongoing series of cycling inspired watches from the brand. Taking elements of the Tour’s design language and making it decidedly their own, this watch captures the essence of the 23-day long event while still being decidedly Bravur in style.


The watch is a comfortable 38.2mm that has been designed with cyclists in mind. Each of the three sub-dials are built for the individual needs of cyclists, including a 15-minute counter for tracking intervals, a 12-hour counter for longer rides, and a seconds hand sub-dial. The watch runs on an SW511b automatic movement from Sellita with a 62-hour power reserve.

While functionality is, of course, imperative with any watch, what is especially eye-catching for this reference is its use of classic Tour coloring. The frosted silver-white dial has a subtle polka-dot pattern that’s inspired by the King of the Mountains jersey, which is awarded to the rider that gains the most points for reaching mountain summits first. The yellow accents on the watch are, of course, a nod to the leader’s jersey of the Tour.

Four strap options come with this watch – perforated leather, black FKM rubber, yellow FKM rubber, or a stainless steel Milanese mesh bracelet. Depending on your strap option, prices begin at $2,550. Watches are available to purchase on Bravur’s website now. 

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Brett F. Braley-Palko is a writer based out of Pennsylvania. Having a full-time job in the luxury pens industry has given Brett an appreciation and understanding for the EDC market. When not working, Brett has three dogs and an upcoming novel that both keep him pretty busy.