Can’t Stop Won’t Stop: Over $51K Raised at the 2025 Ride to Conquer Cancer

It’s been about two weeks since the 2025 Ride to Conquer Cancer charity bike ride took place in Ontario, Canada, along a 200km course beginning in Toronto, winding through Mississauga and Hamilton, and finally ending in Niagara-on-the-Lake. For those who may not be familiar, the Ride hosts thousands of participants raising millions of dollars each year to fund groundbreaking cancer research and patient care via the Princess Margaret Cancer Foundation.

This year, I, along with six riders from the watch community, participated in the ride as part of team Can’t Stop Won’t Stop. The team was led by friend of Worn & Wound and now 10-year ride participant (yes, 10 years!), Matt Smith-Johnson. I’m proud to report that Can’t Stop Won’t Stop raised over $51,000 CAD (roughly $37,000 USD), and the Ride as a whole broke records by raising $20.61 million CAD.

Thank You to Our Partners

Hitting this fundraising total wouldn’t have been possible without the support of several key partners, who we’re incredibly grateful for:

– Boldr Supply Co. collaborated with us on the Boldr Conquer Limited Edition watch, created specifically for the Ride, with proceeds going directly to our team’s total. Leon, thank you for your time and effort on this project!

– Strap Habit produced a matching limited edition strap — available both on its own and as a bundle with the watch — allowing even more supporters to contribute to the cause. Nick, you jumped in from the start and helped us hit our fundraising goal. Thank you!

– Cannondale generously donated a bike for a giveaway to the Ride’s top fundraiser under 30, helping inspire a new generation of riders. A huge thanks to Evan for making this possible.

– Tom’s Pro Bike of Buffalo, NY, loaned bikes to two of our team members, enabling them to take on the 200km course with confidence aboard the Cannondale Tesoro Neo Carbon.

We also want to thank our corporate donors, including Brew Watch Co., Grand Central Watch, Islander, Methid, Studio Underdog, Watch Gang, and William Wood. When we reached out to each of you, your support was immediate and enthusiastic — we’re grateful to have you in our corner.

Lastly, I want to recognize and thank each of our riders for their commitment and effort. Atom, Brea, Ethan, Evan, James, and Matt.

A Special Shoutout to Matt Smith-Johnson