Lorier has recently strung together a bunch of announcements that have gotten their loyal following and the entire enthusiast community alike buzzing. Lorier has always focused on making vintage inspired sports watches that blend their own design elements, creating a catalog of distinguishable watches that punch way above their weight. Since Lorier came onto the scene in 2018, we’ve seen their watches evolve in form, function and design, and that story continues as a part of the recent announcements with updates to the Neptune and Falcon. Lorier also announced the Zephyr, which has the microbrand stepping into new territory and exploring the world of dress watches. The saying goes, “Good things come in threes” and that is indeed the case for Lorier within the past week. Let’s take a closer look at their recent releases starting with their first iteration of the dress watch – the Zephyr.
The idea behind the Lorier Zephyr is that a dress watch does not need to be limited to formal occasions. I am in one hundred percent agreement with this as I’m no stranger to rocking a dress watch in a casual setting that involves just a t-shirt and jeans. This is a look that’s been adopted by the suave fellas of the Art Deco period and then carried on in Hollywood and entertainment in the 60’s and 70’s (Think Clark Gable or The Duke wearing the Cartier Tank). Lorier uses these influences and molds them into the Zephyr. The Lorier Zephyr is formed in a tonneau stainless steel case with a polished finishing. The lugs have a “step” design at each corner of the case, and appear to angle slightly from the crystal to where the case meets the leather strap. The case proportions are on point as far as “dress watch proportions” go. The Lorier Zephyr measures 31mm wide, 42mm lug to lug and a svelte 8mm in thickness. According to Lorier, the Zephyr should wear closer to a 35mm watch with a round case. The word “Zephyr” can be defined as a light article of clothing and it’s not a stretch to say that the Lorier Zephyr should wear exactly that way on the wrist.