It seems that you cannot turn around without another watch appearing on Kickstarter. It is amazing how the platform has provided a resource for individuals to launch their own brand whether they stop at one watch or build a whole collection. The people behind Great George Watches are hoping for success on Kickstarter in launching their multi-named (more on that below) quartz, square watch. Great George Watches pulls its name from the city where is was found, New York. The location of the studio behind the design sits on a street in Manhattan that was once called Great George St. (to set it apart from the other George streets) and the team utilized that bit of history for their brand name.
The design elements of the first watch are from the Bauhaus art movement as can be clearly seen in the dial design. The dial across all models (names are set apart by the case, dial and strap color) is the same minimalist inspired design. GG sits at the 12 o’clock marker with slim text markers around the dial for each hour. Elongated hash marks indicate the minutes and thin stick hands round out the dial. The crown of the watch sits on the left side of the square case, since there is no date window on the Ronda normtech Caliber 763 quartz movement inside the rotation was as simple as rotating the movement 180 degrees.
There are nine models of the Great George that are distinguished by the case, dial and strap color. The case has polished stainless steel, brushed stainless steel and brushed rose gold finishes. The dial comes in a white dial, marine (blue), black and off-white. These are combined with a half dozen strap options to get to the nine models. The case measures 34mm square and 7mm in height; the lugs are a standard 20mm. A sapphire coated mineral crystal is used for the lens.
The Great George watch may not be for every die-hard watch fan. It is quartz, it does have a mineral crystal; but it does have a great dial and a well designed case. It could easily be a grab-and-go watch without having to think about whether it’s wound or not. The funding campaign runs until Thursday, November 19, 2015 at 8:00 AM PST. Great George Watches was seeking $50,000 USD and has achieved their goal as of this article. A single watch will cost you a $149 pledge with other options for multiple watches available. Head on over to the kickstarter campaign page for all the specs and to order.