It seems impossible to me that a micro-brand can offer Patek Phillip-esque watches for as little as $125 and not be laughed off the block, yet here I am considering lovely Breguet Arabic numerals vs. standard batons vs. Roman numbers, movements with multiple complications, and dials that combine brushing, frosting, and polishing—all from a Kickstarting micro-brand called Horae.
Reference numbers are another clue that Horae is modeling their brand to some degree after Patek, using “Ref. 65901” through “65904” for their initial four models: (65901) Two Hander, (65902) Complete Calendar, (65903) Chronograph, and (65904) Automatic.Horae’s cases and dials point even more directly to Patek. At 38mm wide and 44mm lug-to-lug for their whole lineup, Horae has hit Patek’s average size square on. Take a look at classics like the 37mm Patek 5196P Calatrava or even the Grand Complication 41mm 5703P, and the common design language becomes clear: plain bezels atop alternating brushed and polished cases that give way to stout, traditional lugs and unremarkable crowns—classic Patek stuff.