The team behind Auteur watches is back with their latest project just launched on Kickstarter, the AAASY Supercolor. The AAASY Supercolor is a fun digital watch that plays heavily on 1990s style. Having grown up in the ’90s, it seems almost absurd to come to the realization that brands and designers are now using the era to tap into the nostalgia of a previous generation, but, well, here we are. I guess this is growing up.
Lamentation of my fleeting youth aside, the ’90s were awesome — as anyone who came of age in the era knows perfectly well — so expressive and bright designs that pull from that time are totally welcome, and the Supercolor was created with this in mind.
- Case Material: Stainless steel
- Dial: Eight user selectable color options
- Dimensions: 44mm
- Water Resistance: 50 meters
- Movement: Custom digital module
- Strap/bracelet: Two layer polyester on Velcro
- Price: $115 on Kickstarter; $229 at retail
- Expected Release: Anticipated shipping in November 2019
A digital watch (which is maybe more ’80s than ’90s, but it still works), the Supercolor’s critical feature is its ability to change the color of the dial readout at will. It’s a nod to ’90s pixel-art, and it’s hard to believe this feature isn’t commonly available in some of the more popular enthusiast-focused digital watches on the market today. The AAASY Supercolor can display eight different colors on its screen, and company offers a variety of brightly colored mil-style straps (with a Velcro attachment, which is amazing), so the possibilities for customization here are huge.