The last time we wrote about Martenero, the Brooklyn-based brand had just released their two inaugural watches, the Ace and the Founder. For those unfamiliar, Martenero has a unique take on affordable watches. Unlike most brands that only offer only preconfigured models, Martenero allows you to design a watch of your choice using their available dials, handsets, and straps. To simplify the process, Martenero’s website has a configurator so you can visualize your choices as you make them. Once Martenero has your order, a watchmaker hand assembles the watch in Brooklyn, New York, QCing the components and adjusting the movement before sending it out. Today, Martenero is back with two new models and a number of upgrades making the brand’s proposition all the more attractive.
The first watch is the Ascent, a sporty 3-hander available in 4 colors: grey, navy, silver, and sky blue–all featuring a sunburst finish. The Ascent features a highly legible design, with oblong applied hour markers, a date window at 3 o’clock, and stylized lance hands chock full of lume. A second internal hours track is visualized through 11 hexagonal markers printed on the dial (the date window eats the marker at 3). The hours and minutes hands are outlined in grey with customizable colors for the seconds hand, available in a matching grey, light blue, white, orange, and navy. For every dial color there are four available hand options, with the only exception being a handset that matches the dial in color.