Naoto Fukasawa is one of my favorite contemporary industrial designers. His work, defined by clean sculptural forms, clever moments of interaction, and practical functionality, is always engaging and beautiful. For the fashion designer/brand Issey Miyake, Fukasawa designed the Twelve series, which is an exploration in simple watch design. According to Fukasawa: “I tried to design a watch which is as simple and strong as possible. I wanted to eliminate all markings, even numbers, from the face. This inspired me to give the crystal itself twelve sides.
This seemingly effortless design makes the watch standout like an exclamation on a page. The 12 sided crystal elegantly skirts the lack of markings, an idea that is so simple it is shocking you don’t see it on every other watch,. The overall aesthetic is that of an extremely modern and sophisticated timepiece, that plays to both the design ethos of Fukosawa and the haute fashion of Issey Miyake. Available in two styles, the original and the 365, and a variety of finishes (including one with a very unique blue crystal), the Twelve ranges from $380 – $410.
Issey Miyake’s full line of watches is also very worth investigating. They are designed by some of the world’s foremost industrial designers, such as Ross Lovegrove and Tokujin Yoshioka, are developed and built by Seiko and truly stand apart from anything else on the market.