Time on Screen: Grassland

In this special episode of Time on Screen, brought to you by Shinola, Zach Kazan chats with Quincy Isaiah, star of the new independent film Grassland, and Philip Pirkovic, Director of Brand at Shinola. 

Grassland explores the failures of the criminal justice system by focusing on one family in suburban New Jersey, and the draconian cannabis laws impacting their lives and the lives of those in their community. The film is a family drama above all, with authentic and grounded performances from Quincy Isaiah as well as Mia Maestro, Ravi Cabot-Conyers, and Jeff Kober in starring roles. Grassland effectively communicates the ineffectiveness of drug laws in parts of this country, which disproportionately impact minorities and have long lasting ripple effects that play out over the course of years. 

The new Shinola 420 Grassland Runwell, available to order today from Shinola, was designed in partnership with Quincy Isaiah, and, like the film, was created to bring awareness to the racial disparity in marijuana arrests and promote reform of the criminal justice system. In this episode of Time on Screen, Zach, Quincy, and Philip discuss the design of the watch, how the project came to be, and why this is a meaningful endeavor for all involved. A portion of the proceeds of each watch—limited to 420 pieces—is pledged to support criminal justice reform policies.