Customizing luxury watches used to be an untouchable subject. But in this day and age, that sort of thinking is a thing of the past. More and more, we’ve been seeing different companies center their services around customizing individual timepieces. And it’s not just the consumer broadening their horizons. The major players in the industry have also shifted their thoughts on other creatives taking a crack at designing their watches. One name that has earned the trust of brands like Franck Mueller, Zenith, and TAG Heuer is the Bamford Watch Department.
We already know that if George Bamford, founder of the Bamford Watch Department (BWD), is attaching his name to a customization or collaborative project, we’re getting something that is totally unique. Whether it’s the clever use of bold colors, well-known cartoon characters, or alternative materials, George Bamford has a proven track record with charmingly incorporating each of these features (and sometimes all three at the same time) into every watch that delivers from the BWD. The latest brand to tap into the design mind of Bamford is the world-renowned collecting community known as the RedBar Group.