Regardless of the strap or bracelet that was mounted to the watch, I found it comfortable. This isn’t a lightweight watch, but has a presence on the wrist that I found pleasing throughout a day of wear, and the watch stays planted on the wrist without issue.
I really enjoyed my time with the Aloha GMT 40. As a fun, contemporary sports watch, it has a lot to offer in terms of value for money in case finishing, dial work, and the overall feature set. But beyond its attributes as a watch, which clearly stand on their own and are subject to individual taste when it comes to aesthetics, the Aloha GMT 40 is the kind of watch that has the potential to bring new enthusiasts to the scene in a meaningful way, and fortify connections with those of us who have been involved in the hobby for a long time. Let me explain.
It’s easy to get jaded when you spend a lot of time in any hobby. We see a lot of the same products over and over again, and deal with static on all fronts. It’s not uncommon to lose sight, from time to time, of why we’re interested in watches in the first place. With Aloha’s entrance on the scene, we’re asked to consider the community we’re a part of in a very real sense every time we strap on the watch. Spencer Leu’s commitment to using his brand to help support charitable endeavors is admirable, and a great reminder of the good that can be done in this hobby, something very worthy of remembering at this particular moment in time, and whenever we might feel bogged down in endless, fruitless, comparisons of trinkets we don’t really need, but unabashedly love.
Imagine having this watch, and this aspect of the micro brand scene, being your introduction to the hobby. There are certain scenarios that are recipes for a positive introduction to watches, just as there are cases where a first experience can sour someone for years. It’s hard to think of a better way to enter into this hobby, and this community, than with a watch from a brand with a social conscience like Aloha’s.
At the end of the day, the Aloha GMT 40 is an extremely solid first effort for the brand, and a great option for an enthusiast looking to add a new GMT to the mix with a dial that is a little less than traditional. I’m looking forward not only to seeing what Aloha comes up with next, but how the brand continues to make good on its very worthwhile charitable mission.