Among the bevy of new Rolex watches released this year were a few unexpected watches, which isn’t a phrase we often mutter about the brand. We saw some unusually colorful dials (more on those later), and the launch of an entirely new formal collection called the Perpetual 1908, a reference to the brand’s name coinage by Wans Wilsdorf. With its introduction, the existing Cellini line has come to a close. The 1908 lives within the ‘classic’ range alongside the likes of the Oyster Perpetual and Sky-Dweller, but feels distinctly different from any existing line. Coming from a brand that’s been at the center of the sport watch craze over the past decade, the 1908 feels like a breath of fresh air.
The Perpetual 1908 is a three hand time only watch offered only in 18k white or yellow gold. The trim case measures 39mm in diameter with a divided, partially fluted bezel framing the austere dial. Within resides the Rolex automatic caliber 7140, which gets a healthy amount of decoration worthy of being presented through an exhibition caseback. This is a new move from Rolex this year, appearing on both this watch, and the 60th anniversary platinum Daytona.