Swatch is one of the most prolific of watch brands, constantly refreshing their product lines and introducing new models. It can be a dizzying experience combing through their website looking for new models – often it seems like everything is new, and it’s genuinely hard to keep up. But this is one of the things we love about Swatch: they’re always trying new things, and there’s genuinely something for everyone. This month a new design with a colorful skeletonized dial caught our attention. Let’s take a look.
The new watches, dubbed the N-Igma Navy (GN727), N-Igma White (GW717), and Keep Turning (SUOB732), take a familiar Swatch look and tweak it just a bit into something a little more modern. The day and date wheels on these watches are exposed, and rendered in contrasting colors for an effect that busies the dial considerably but doesn’t defeat overall legibility. The dial is “laser cut” according to Swatch, with an outer rim connected to the center of the dial by three thin strips in the shape of a peace sign. The outer sector is an hours track on the black Keep Turning watch, but is blank on the smaller white and navy Igma models. This could be read as either an extreme skeletonization of the dial or a Swatch take on a no-dial design, but either way it appears the intent is to create a sense of depth.
At some point, anyone with an interest in watches really owes it to themselves to pick up a Swatch. It’s one of the few things that truly democratizes the hobby through its low entry price, and wearing one is a shared experience among a vast number of people. Even if you don’t decide to wear your Swatch frequently (or at all), or come to the conclusion that the vibrant colors and industrially made plastic components just aren’t your speed, Swatch ownership is, at the very least, a learning experience that shouldn’t be passed up. It can also be a lot more than that, as there are many who passionately collect these watches, but you’ll never know if you fall into that pool if you don’t dip a toe in the water.
The N-Igma Navy and N-Igma White models are both in Swatch’s medium 34mm case size, while the Keep Turning is sized at 41mm. All make use of Swatch’s plastic case and silicone strap, and run on quartz movements. At $75 for the smaller watches and $85 for the Keep Turning, these are fun, colorful watches and offer a lot of design for less than $100. Check out all of this month’s new releases at Swatch’s website, right here.