The 2025 Windup Watch Fair San Francisco is Upon Us – Here’s Everything You Can’t Miss

The countdown is on. The 2025 Windup Watch Fair is just days away, and if you’re anywhere near San Francisco, this is your official wake-up call: you don’t want to miss this.

From May 2nd through May 4th, the Windup Watch Fair will transform Pier 2, the Gateway Pavillion at Fort Mason, into a haven for watch lovers, gear junkies, collectors, and curious newcomers alike. With nearly 90 different watch and EDC brands on display—including some of the most exciting names in independent watchmaking. It’s the perfect place to get hands-on with timepieces you’ve only seen on screens—and maybe even walk away with your next favorite watch. Here are the details:

Fort Mason – Gateway Pavilion, 2 Marina Blvd, San Francisco
Friday, May 2: 12PM – 6PM
Saturday, May 3: 12PM – 6PM
Sunday, May 4: 12PM – 5PM

Free and open to the public

We’re also thrilled to welcome our incredible lead sponsors: anOrdain, Christopher Ward, Fortis, Frederique Constant, and Oris, each bringing something special to the table. Whether you’re after design innovation, heritage craftsmanship, or a bold new statement piece, these brands are sure to deliver. But that’s just the beginning.

Experience the EDC Expo Presented by NOMATIC

This year, we’re continuing to turn up the volume with our EDC Expo presented by NOMATIC. Whether you’re into sleek multitools, ultra-functional bags, or purpose-built accessories, this section is dedicated to the best in everyday carry gear. This year, inside the EDC Expo, don’t miss:

• A Windup-exclusive design by Pro-Tech Knives
• On-site laser engraving by Leucadia Blade Co.

Live Panels, Podcasts & More

Want to go deeper? Head over to the Panel & Podcast area, where we’ll be hosting free talks and live recordings throughout all three days of the fair. Expect expert insight, behind-the-scenes stories, and candid conversations from some of the best voices in watches and gear. You can read up on the full content roster and times on the Windup Watch Fair website, but here’s a quick peek at the topics!

• Making Watches for the Enthusiast vs. the Curious
• Understanding the Art of Enamelling with anOrdain
• Talking C12 Loco Design & Engineering with Christopher Ward
• The Price of Precision: Tariffs, Trade & Timepieces
• Offline by Design: Creating Products That Reconnect Us with the Real World

Refresh, Refuel, and Rewind

Exploring the fair is thirsty work—so swing by the Bruichladdich Bar for a signature cocktail (or two). Every day brings a new rotating food truck lineup, so you can grab a bite without missing a beat.

Limited Edition Heat from Bulova

Bulova is dropping a customized and exclusive Show Edition of their fun, new Snorkel watch, available only at Windup Watch Fair San Francisco. It’s a timepiece that commemorates 150 years of Bulova and 10 years of the Windup Watch Fair. Drenched in a rich, burnt orange hue inspired by the iconic Golden Gate Bridge, this bold take on a modern classic blends vintage dive-watch DNA with the unmistakable warmth and industrial elegance of San Francisco’s most famous landmark. Flip the watch over and you’ll find a stunning caseback illustration by the talented Alex Asfour (@Alex247).This is your shot to snag a Windup memento that’s as rare as it is rad.

Special Christopher Ward Freewheelin’ Documentary Film Screenings

To round out this weekend of watch-related fun, we’re offering two special morning screenings of Christopher Ward’s film called Freewheelin’—the newly released documentary that covers the evolution of their latest game-changing release, the C12 Loco! These screenings are being held at the Gateway Pavillion before the fair opens. You can register to attend one of two screenings: at 10AM on Saturday, May 3rd or at 10 AM on Sunday, May 4th. These first-come, first-serve screenings include a selection of pastries and a mimosa while watching the film with an introduction from Mike Pearson, North American Brand Director, and Will Brackfield, Senior Designer from Christopher Ward. Register today!

Windup Watch Fair San Francisco 2025 is more than a watch show—it’s a full-on celebration of craftsmanship, community, and the gear we carry with us every day. Bring a friend. Bring your wishlist. And bring your wrist—because it won’t leave empty. 

See you there! Get the latest Windup info by signing up for email notifications, following us on Instagram, and by joining our private, free Slack community Worn & Wound+.