Itay Noy is an independent watchmaker who has been criminally underrated for years. Based in Jaffa, the most ancient sector of Tel-Aviv, Israel, Noy’s watches are influenced by horological tradition and his own cultural background and interests in equal measure. Like any independent watchmaker, his designs will not be to every taste, but when you only make about 150 watches per year, and have only yourself and your clients to answer to, mass appeal is hardly a concern. Even if you can’t imagine strapping one of Itay Noy’s creations to your wrist, they’re worthy of study and appreciation by anyone who is interested in watchmaking.
This year, Itay Noy introduces three new collections. First up is “Night Flight.” Based on nighttime aerial photographs of major cities around the world, these watches are a unique spin on what it means to be a travel watch, as they remind the wearer so keenly of seeing a large city light up the night sky from a plane. Cities include Taipei, Seoul, Jerusalem, Berlin, and others. The intricate dials are rendered through traditional lacquer work, with 24 carat gold combined to each layer of the finish to produce the distinctive appearance of city lights. The transparent caseback is fittingly shaped like the window of an airplane. These watches are both whimsical and technically impressive, highlighting Noy’s creativity as a designer and skill as an artisan.