The Maurice LaCroix AIKON Master Grand Date Gets Color-Coordinated with the Technicolour

Late last year, Maurice LaCroix debuted the stealthy Aikon Master Grand Date Black, a tasteful amalgamation of their integrated steel sports AIKON collection and their more refined Masterpiece collection, fittingly dressed in black on black attire. Assisted by the gentle use of white dial accents and emblazoned with an open heart display, the AIKON Master Grand Date Black features a distinguishable off-center dial, grand date complication, and a small through-dial window partially revealing their in-house ML331 movement. It’s most certainly a significant step for the brand in terms of blending their different design languages, but a conservative step in regards to the monochromatic aesthetic. We are most certainly aware that Maurice LaCroix knows how to let loose when it comes to the application of vibrant colors throughout their entire range, and with warmer weather and sunny skies afield, it was only appropriate that ML released a more playful take on their AIKON Master Grand Date.

The Maurice LaCroix Grand Date Technicolour comes in four different colorways that taps into the vibrancy and playful use of color in their AIKON #tide collection. Now with a wider color spectrum at their disposal, accompanied by high-end watchmaking at its core and a sport watch build, you can in-arguably make the case that the Grand Date Technicolour touches on all design aspects of the brand.


The Grand Date Technicolour retains the asymmetric dial configuration that makes these types of watches all sorts of fun to experience on the wrist. It’s not your typical dial presentation. The main sub-dial, adorned with a hobnail pattern and a minute track on the outskirts, is positioned in the upper dial quadrant. Directly below, a small(er) seconds sub-dial that features an open-work display. Both the entirety of the main and small seconds sub-dial displays, all of which present with a metallic luster, as well as the big date (more on that in a bit) and rubber strap displays the various highlighter-like colors available with the Grand Date Technicolour.

Diagonally across the way is the open portion of the dial that provides a look into the inner-workings of the Grand Date Technicolour including the ML331’s balance wheel, balance wheel bridge and one of its forty three jewels. The final piece of furniture that makes up the dial is the “grand date” window. A big date complication in itself is a neat little feature. Composed of two separate discs working in tandem with one another, the larger date window offers a much more legible and charming way to tell the date. Maurice LaCroix opting to color match the big date numerals with the sub-dial colors puts the finishing touches on an amusing dial.

The case is constructed out of stainless steel and is DLC coated, matching the muted black dial background. Although the Grand Date Technicolour sports all the haute horlogerie accouterments, the sporty nature of the AIKON is not lost. Aside from the robust 45mm steel case, the watch sports 100 meters of water resistance, a screw-down crown and a quick release system that allows for seamless rubber strap changing.

The Maurice LaCroix AIKON Grand Date Technicolour delivers on a dial matching rubber strap and an additional black rubber strap with the Maurice LaCroix wordmark displayed in relief and matching DLC hardware. With a retail price tag of $9,650 (a couple hundred dollars more than the all-black version), that might make you and your wallet wince a bit. That said, if you do gravitate towards this aesthetic from ML, then I suggest you take a gander at their AIKON #tide collection. Sure, you’ll lose out on fancy complication and asymmetric design, but you still get the eye-catching colors and integrated system look for sub $1,000 prices. Maurice LaCroix

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Thomas is a budding writer and an avid photographer by way of San Diego, California. From his local surf break to mountain peaks and occasionally traveling to destinations off the beaten path, he is always searching for his next adventure, with a watch on wrist, and a camera in hand. Thomas is a watch enthusiast through and through; having a strong passion for their breadth of design, historical connection, and the stories that lie within each timepiece.