The Windup Watch Fair Goes Virtual!

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I can say, without a doubt, that the Worn & Wound team looks forward to our NYC and San Francisco Windup Watch Fairs more than pretty much anything else through the year. It’s a rare time where we get to see some of our favorite brands, and the people behind them, all in one place. We also get to meet A TON of our readers and learn more about you and your collections. Sadly, 2020 hasn’t allowed us to host an in-person event and it’s looking like we won’t be able to for the rest of the year. 

A few months ago, we came together as a team and thought about what we wanted a “Virtual” Windup to look and feel like. We asked ourselves, “What do the brands want? What do our readers want? What’s going to make the best event for everyone?” We came to the conclusion that, at the end of the day, the Windup Watch Fair is all about great products. It’s about seeing a watch for the first time in person that you’ve only seen online. It’s about hearing directly from the brand owners and representatives what went into their latest release. It’s about getting our readers in front of the products you love.


So, with that in mind, we’re excited to announce that we’ll be hosting a Virtual Windup Watch Fair on November 14-25 that’s all about sharing new and interesting products with you. Taking place over 12 days in November, the Virtual Windup Watch Fair will takeover Worn & Wound with daily product releases, video interviews, podcasts, and more. All Fair content will also be hosted on a dedicated Windup micro-site that will serve as a home to videos, podcasts, and product announcements launched via the Windup Watch Fair. 

Throughout the Virtual Fair, we’ll have several new product launches (sorry, can’t share any details yet), video interviews with some of our favorite brands accompanied by hands-on footage of their latest releases, behind the scenes looks at the watchmaking process, and a whole lot more.

As always, the Windup Watch Fair wouldn’t be possible without our sponsors, without who’s support Windup just wouldn’t be the same. Oris is returning as our Lead Sponsor, fresh off the announcement of their new Caliber 400 movement. We sat down with Rolf Studer, Oris Co-CEO, to discuss this milestone as well as a few other developments from the brand.

We’re also pleased to have additional sponsorship from Bespoke Watch Projects, Brew Watch Co., Christopher Ward, Hamilton, Seiko, and Zodiac. We’re pleased to share that we have video interviews with each of these brands where we take a look at their latest products and what they have in store for the future. You don’t want to miss it.

For the first time ever, we’re also hosting a new product showcase on our Windup Watch Fair site. The showcase will be a database of new and interesting products highlighted throughout the Fair from participating brands, so you can easily browse all of the latest watch releases. We’re excited to make this new feature a part of all future in-person Windup Watch Fairs, so folks who can’t attend in person can still check out the latest and greatest. This feature isn’t live quite yet, but check back to the event site in the coming weeks to check out all of the latest and greatest from Virtual Windup participants. 

Here’s a full list of the brands currently participating in the Virtual Windup Watch Fair:

  • AVI-8
  • Baltic
  • Bespoke Watch Projects
  • BOLDR Supply Co.
  • Bravur
  • Brew Watch Co.
  • Christopher Ward
  • Collins Watch Company
  • DuFa
  • Farer
  • Formex
  • Hamilton Watch
  • Itay Noy
  • Juvo
  • Laco
  • Lorier
  • Martenero
  • Monta Watch
  • Nodus
  • Oak & Oscar
  • Ophion
  • Oris
  • Raven
  • Seiko
  • Spinnaker
  • Stowa
  • Unwind in Time
  • VAER
  • Vortic Watch Co.
  • Yema
  • Zelos
  • Zodiac

You can check out more info on the brands participating in this upcoming event over on the Windup Watch Fair website. There, you can also see a preview of our content schedule. We’ve also got a few more tricks up our sleeves that we’ll save for later. 

In the coming weeks, you’ll be hearing from us with more details about the event. In the meantime, to stay up to date on the Windup Watch Fair, be sure to: 

We’re pumped to be bringing Windup to you virtually this year. These are crazy times – let’s get lost in some watches, shall we?

Blake is a co-founder of Worn & Wound. He spends most of his time focused on day-to-day operations and producing the Windup Watch Fair. You'll most often find him wearing one of Worn & Wound's Limited Edition watches.
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