The 250 line from Uniform Wares marks an interesting new direction for the brand. While still being a very unique and contemporary take on the wristwatch, the influence of mid-century watch design is more apparent in the company’s new design. According to Uniform Wares “the 250 series pays homage to post WWII gentleman’s wrist watches…” which is clearly visible in the body style, military-esque beveled chapter ring and applied hour markers (previous models from the brand had only printed faces). The 39mm x 8mm body is on the large size for a mid-century watch, but on the small size for a contemporary piece,placing it in that very comfortable to wear range. Certainly, the bold but minimal face designs will still give the watch substantial amount of wrist presence.
The 250 is available in three versions, an all stainless model with varying finishes, stainless markers and a deep reddish brown strap. A matte gunmetal PVD model with warm grey markers and hands and a matte khaki leather strap that has a very strong military feel, like an old stripped down army Jeep. And, lastly, a PVD satin brushed gold with a white face, black index, black hands and a black strap. The gold version is the most surprising as the mix of materials and colors come together to create a rather unique look, where the formality of the gold is strongly contrasted by the austerity of the white dial and black index… a successful clash that perhaps makes this the gem of the group. The British and Italian 18mm calf leather straps on all of the models are a little thicker than their previous straps as they are cut leather rather than wrapped.
The 250 line is powered by ETA 955.432 7 Jewel Quartz movements that have an estimated 36-month battery life. While not mechanical, it is good to see that they are staying with quality Swiss movements. The 250’s are the first Uniform Wares watches to feature Sapphire crystals, which is a very welcome addition. It is great to see Uniform Wares branching into new directions and applying their very contemporary design aesthetic to classical ideals of the wristwatch. I think that this look and direction will help open up their brand to a wider audience. The 250’s go for $440 direct.
images by Uniform Wares