Unimatic Debuts a New, Smaller Case Size in a Limited Edition Release with Massena LAB

The latest collaboration between design firm Massena LAB, and Italian watchmaker UNIMATIC is well underway with their Modello Cinque U5S-ML. Like any good partnership, both parties should bring something to the table – and this timepiece is no exception. Combining the thoughtful design language that Massena has become known for, with the craftsmanship of Unimatic, the U5S-ML is nuanced, balanced and, above all, flattering for just about anyone.

Most noticeable upfront is the smaller size of this reference. The Modello Cinque U5S-ML boasts a 36mm brushed stainless steel case. For those who have followed UNIMATIC, you might be aware that this smaller case size is a departure for the brand – but should be a welcome one for enthusiasts looking for a watch with a smaller footprint. The 36mm style firmly places the U5S-ML in the midsize and unisex categories, broadening the appeal to a wider and more diverse audience. 

The watch itself was inspired by the industrial style boom of the mid-1900’s, with reference points taken from the work of Dieter Rams and even Bavarian automobile dashboards. This is most evident in the clean lines and minimalistic dial that’s unobtrusive but nonetheless stylish and modern. Running along the matte black dial surface we have glossy white markers, and hour and minute hands that are matte black ladder phantoms (and accented in Super-LumiNova C1). The same design details are found on the caseback, which features a UNIMATIC x Massena LAB Fibonacci Sequence motif.

Powering the U5S-ML is the Swiss-made, self-winding Sellita SW200-1 movement with a 41-hour power reserve. The watch comes complete with a black tapered TPU strap and an alternate strap in a straw yellow tone, echoing the second hand’s tip on the dial.

This is a limited edition watch numbered at 300 units. It is available now via Massena LAB’s website, retailing for $995.

Images from this post:
Related Posts
Brett F. Braley-Palko is a writer based out of Pennsylvania. Having a full-time job in the luxury pens industry has given Brett an appreciation and understanding for the EDC market. When not working, Brett has three dogs and an upcoming novel that both keep him pretty busy.