[VIDEO] Introducing the Tusenö Supervintage, an Unexpected Dress Watch from Sweden

At last year’s Windup Watch Fair in New York City, Blake Malin found me on the first day, among throngs of people eagerly crowding around tables looking at countless cool watches, to tell me I had to see the new watch from Tusenö. Tusenö is a Swedish brand that’s been around for about ten years that I mostly associate with pretty good but not overly adventurous sport and tool watches. Some designs lean a bit more elegant, but they are mostly pretty sporty in their personality. They always have very nice details and are executed to a high standard, but they’ve often felt just a bit outside my wheelhouse for one reason or another. So when Blake told me I had to see their new release, which wasn’t yet released but just previewed at the show, I wasn’t quite sure what to expect, and thought maybe he had confused me with Devin. 

That, of course, was not the case, and it became immediately clear once I saw the Supervintage in person. This dress watch is a genuinely strange left turn for Tusenö, and if there’s one thing I’m a huge fan of, it’s when a brand challenges themselves, and does something unexpected. I like a big swing, and that’s what the Supervintage feels like. In the same way that Serica, echo/neutra, and other brands have made an impression recently with oddball dress watches, Tusenö is using this genre of watch design as a sandbox for experimentation. This is one of my favorite developments (or “trends,” if you must) in the watch industry of late. 

The Supervintage is inspired by classic cocktail watches, and is available in three colorways: the Negroni (dominated by shades of red and orange), the Mojito (green), and the Espresso Martini (brown). The interior of each dial has a subtle texture and is recessed from the outer hour track, adding some depth to a small design that makes it feel bigger. My favorite detail on each variant though is the Arabic numerals, which are rendered in a typeface that is kind of like a psychedelic (or, just drunk?) Breguet numeral. It’s playful, unusual, and completely unlike anything we’ve seen from Tusenö in the past. 

The case is 34.5mm in diameter and 40.5mm from lug to lug. It gives the impression of a relatively straightforward oval, but is quite a bit more complex. There are no flat surfaces on the case (besides the caseback) so it’s incredibly ergonomic, and the bulbous shape adds presence. Again, it makes a small watch feel somewhat more substantial. We had a chance to check out a prototype recently, and it felt perfectly fine on my 7.5 inch wrist, and I think other members of the team that are similarly large wristed felt the same way. It’s a particularly impressive watch when viewed from the side, which allows you to fully appreciate the sapphire crystal’s complex, curving design, which of course has to follow the lines of the case perfectly. 

The Supervintage runs on a manually wound ETA 7001 caliber. Hand wound was easily the way to go for this design. It’s true to the idea of a dress watch, and the thin movement allows for the case to be kept thin as well – it measures just 8.7mm tall. The lugs are hidden, but will accept any 18mm strap. 

This watch has been in the works for a long time, and it’s exciting to see it officially unveiled. Tusenö says they’ve been working on it for the better part of three years to this point. But that time is reflected in the final design of the watch. Everything feels well considered, and even though the Supervintage is a watch that isn’t the type of watch Tusenö would normally make, they haven’t taken any shortcuts. In fact, they’ve probably taken so much care with the Supervintage because it’s well outside their normal output. 

The retail price of the Tusenö Supervintage is $999, but pre-orders get you $100 off. It will go on sale July 30, and deliveries are expected in the first quarter of 2026. Tusenö