[VIDEO] Our 2024 New Release Season Predictions

New release season in the watch industry is really heating up, so we thought we’d get a sense of what our team is expecting as we head into Watches & Wonders, and a spring that’s sure to be filled with high profile new watches from brands of all sizes.

Maybe it’s a bit of wishcasting, but Zach Weiss and Zach Kazan have similar ideas around the industry getting weird, or at least moving away from some of the predictably crowd pleasing watches we’ve seen dominate the space over the last several years. An entire generation of collectors is maturing, and it follows that they’ll be looking for new watches outside what we’d consider the run of the mill. Is this the year brands respond with accessible craft, new complications, and raw creativity? We hope so! 

Meanwhile, Kyle Snarr is convinced that this is the year of the pink watch. He might be onto something – we’ve already seen a high profile pink dial from Grand Seiko, and we swear this was shot before that release was made known to us. We’ll also be tracking Nina Flanders’s prediction that brands will turn to uncommon materials to garner attention in 2024. Recent releases from Girard-Perregaux and Fears would seem to indicate she might be on the right track. 

We want to know what you think: let us know in the comments what you’re expecting brands to headline with as new release season gains steam.