Worn & Wound and the Horological Society of Utah Bring Alpina and More to Salt Lake City

The Horological Society of Utah is a growing consortium of collectors and enthusiasts in Salt Lake City and throughout the Intermountain West. Their nonprofit is dedicated to supporting the culture of horology through education and community. John Liley and Aaron Recksiek, some of the Society’s founding members, reached out to Worn & Wound to co-create a fun event designed to delve into a handful of brands right in the heart of the Salt Lake Valley— which is, of course, Squatters Pub Brewery. Alpina, Bulova, Accutron, and Frederique Constant answered the call. 

Last Thursday, with an epic view of the Wasatch Front, the entire second floor of the well-known SLC-based brew pub was filled with enthusiasts and collectors all seeking to get their hands on the latest and greatest from each brand. Alpina led the charge, with a full complement of their latest Alpiner Extreme Automatic models, including their California Dial variant—clearly a crowd favorite that evening. 

Bulova and the Windup Watch Shop joined forces to outfit their line of Hack field watches with US-made Mil-Straps. Anyone who purchased a Hack watch was able to pick out an ADPT strap of their choice to pair with their new watch. As you can see from the images, It’s clear that those watches and straps are just meant to be together. We also gave away one of the Hack Watches to a very lucky attendee. 

As guests sipped on a selection of Salt Lake Brewing Co.’s very own IPAs, TJ Harris, the Director of Brand Communications for Citizen Group and Kyle Snarr, Head of Partnerships at Worn & Wound, premiered a sneak preview for the audience. This was a special presentation of an upcoming video created by Worn & Wound Creative Services explaining the intricacies of Accutron’s innovative Electrostatic Movement. Stay tuned to Accutron and Worn & Wound for the release of this highly informative short film!

Arguably, the star of the show was the Frederique Constant Highlife Perpetual Calendar Manufacture. It was this extremely unique timepiece’s very first visit to the region. This striking watch not only sports the in-house developed, produced, and assembled FC-775 movement, it comes complete with a Wolf Winder storage box. 

All in all, it’s clear that the Horological Society of Utah is building something incredibly special in the Salt Lake Valley and beyond. We were beyond pleased to be met with such a high degree of enthusiasm, excitement, and expertise. By the end of the night, everyone left with new knowledge, strengthened friendships, a custom Windup Watch Shop polishing cloth, and a fancy cookie flown in from A Teaspoon of Salt and Grace—what could be better than that?

There’s no doubt, Worn & Wound will surely be back once again to experience the enthusiasm of this region—and we can only imagine that Alpina and its sibling brands are thinking the same thing.