Latest Review
Twenty years after the release of the Bell & Ross BR-01, which first showcased the square case shape and bold legibility that would become their aesthetic hallmarks, the Franco-Swiss brand is celebrating with new iterations of their most popular and recognizable watches. Among these new editions are four versions of the BR-05 36mm, which gives the model a smaller size and new dial colorways.
The most noticeable update to the BR-05 is right there in its name—the smaller and thinner satin-polished steel case measures at 36mm in diameter and 8.5mm in thickness, giving it significantly less heft than the previous 40, 41, and 42mm models. Four screws ensure that the upper section of the case is hermetically sealed to the bottom, and give the iconic rounded square extra urban-industrial character. An integrated bracelet furthers the watch’s sporty-yet-elegant silhouette, secured by a folding satin-finished buckle. A screw-down crown flanked by guards and emblazoned with the Bell & Ross ampersand logo ensures 100 meters of water resistance, while a Caliber BR-CAL.329 automatic movement ticks away inside, maintaining a 54-hour power reserve.
Each of the four new models features identical applique numerals and indexes, and skeletonised hour and minute hands (all filled with white Super-LumiNova X1). However, each dial varies in both color and material, all of which lean towards chic-versatility (yes, I did make that phrase up), but maintain a cohesive aesthetic. The first of the four models sports a black sunray dial, which gives the model a handsome, do-it-all persona that would look equally appropriate in a boardroom or at a baseball game. The ice blue and grey steel models turn the design towards a dressier, classier mood, and evoke images of ballgowns and tuxedos, rather than business attire. This isn’t to say that they don’t have the same sport-watch versatility as the black model, but they certainly carry a different gravitas, aided by their dials’ metallic finish.
The standout model of the four, however, is the white mother of pearl, which takes advantage of the current (and somewhat divisive) popularity of the material. I think it works wonders here, though, transforming the dial by giving the numerals, indexes, and hands the ghostly appearance of floating on an ethereal sea of white. It also adds a sense of texture to the watch, which contrasts the elegant simplicity of the case and integrated strap, further elevating the personality of the watch.
At the end of the day, more size options are always a good thing, and Bell & Ross has matched impressively pared-down dimensions with subtle and classy dial colorways to create a compelling new BR-05 option.
All four BR-05 36 mm models are currently available for pre-order on the Bell & Ross website, with an estimated shipping window of Late April and a retail price of $4,300. Bell & Ross
