One of the great things about watches as a hobby is the way that people really dig in to hyper specific rabbit holes under the larger watch umbrella. Some collectors and enthusiasts are obsessed with a particular brand, for example. Others might zero in on a particular variety of movement, or watches made with cases from a specific supplier during a narrow time period. Basically, if there’s an unusual or distinctive aspect to a watch, chances are there’s a collector somewhere who has become an expert on it.
Today, in that spirit, and courtesy of an intrepid Twitter follower, we learned about a font inspired by vintage watch typography. If you’ve spent any time at all looking at the dials of vintage watches, you’ve likely noticed the unique lettering that seems to only be found on old watch dials. Now, Hoefler & Co., a design firm specializing in creating unique fonts, is offering a new typeface entirely of their own creation, inspired by the classic look of old-school watch typography.