French Architecture Inspires the Smaller Milady Mansart from March LA.B

In 2009, Alain Marhic, Joseph Chatel and Jerome Mage came together and decided that the global horological puzzle could benefit from a new French piece. Two years of research and development later, March LA.B stepped onto the market with their first 1970’s inspired creation.  They were taking inspiration from the past and not simply copying it. Later in 2013, they began assembling their watches in Franche-Comté and over the last two years, their very own highly skilled watchmakers started movement assembly in Besançon. All movements powering their watches are Swiss and their ultimate goal is to uphold their house philosophy: to be as French as possible, as far as possible.

And now, 15 years after their inception, the adventure continues with the new Milady Mansart. Absolutely classic while also delightfully modern. With its 28mm diameter size, it is a rather feminine but unisex watch, which is perfect for men who prefer small timepieces. It is 33mm from lug-to-lug and only 6mm thin, due to the slim Ronda 762 Quartz Caliber beating inside.  It also features an anti-reflective mineral crystal, and it is water-resistant to 50m.

Its aforementioned Swiss quartz movement has a thermo-compensated regulation system, which adjusts to any thermal conditions, guaranteeing constant precision. In addition to its accuracy, it is designed to be reliable and durable. It features a long-life power supply system that provides roughly 60-months of battery capacity. It also has an end-of-life indicator, which makes the second hand jump every 4 seconds for 2 weeks, signaling that the battery’s charge is coming to an end.

The LA.B in March LA.B represents Los Angeles (LA), and Biarritz (B). Los Angeles being the cradle of cool culture, of surfing and skateboarding, as well as a witness to the design revolution of the 60s & 70s. Biarritz, a charming historical French town, with wonderful beaches visited by the likes of Napoléon, Eugénie de Montejo, Coco Chanel, Jeanne Lanvin, Vassily Kandinsky and other emblematic figures of influence. Therefore, LA.B is a subtle amalgamation of the two cultures and the Milady Mansart is a perfect embodiment of that balance. Pricing starts at USD$724. For more information, head over to the March LA.B site.