Collective Horology have recently announced a retail partnership with Formex, and this week we get a first look at a new Reef that will be available exclusively in the Collective shop, and at our Windup Watch Fair. The Reef as we know it today ushered in a new chapter for the brand back in 2020 (you can see our thoughts on that watch right here), and this latest edition expands that story a bit further with a unique new dial that suits the watch rather well, if you ask me. Rather than creating a brass case, as we’ve seen on a broad range of modern divers, Formex and Collective Horology have opted for a brass dial.
The case and bezel design of the Reef are quite distinctive, I’d say they have a ‘big personality’ but without the accompanying heft. This is a watch that makes a big first impression, but manages to be surprisingly wearable in use. The steel case measures 42mm in diameter, but the 47mm lug to lug distance, and sub 12mm thickness make the Reef rather pleasant on the wrist. As we say, it’s not about the numbers if the watch manages to bring the design together in an ergonomic manner, and the Reef has most certainly done that.