When it comes to wardrobe or watches, you can’t beat the classics. By nature, a well made workshirt or field watch are versatile, reliable, and have this seamlessness quality that makes them so easy to wear on an everyday basis. But even traditional design can somewhat get repetitive, and a desire rises for something that’s a step outside the box. Enter Adsum, a Brooklyn based apparel company that puts their own vibrant spin on traditional mens outerwear and technical sportswear. With a quick glance at their collection, you’ll notice that they aren’t afraid to mix in bold colors and patterns into various menswear staples. Adsum has now turned their sights onto the classic design of the field watch with the release of the Timex Adsum MK1.
The Timex Adsum MK1 still has all the makings of what you would expect from a quintessential field watch; a highly legible dial, sturdy case and a no-frills quartz movement. The dial has your typical large Arabic numeral hour markers and a 24-hour inner ring. But what separates the Timex Adsum MK1 from any other ordinary field watch is the extra pop of color. In true Adsum fashion, the cardinal hour markers and circular plots are filled with a shade of an electric cyan. Combine the white surrounds around the slightly larger 3, 6, 9 and 12 markers against the black dial, and you get a nicely contraster display that unmistakably tells the time. Other than the subtle double Adsum and Timex signage at the bottom, the dial remains fairly minimal, combining the straightforwardness of a field watch and the Adsum flare of the colored markers.